Bogotá D.C. Metropolitan Area
I’ve sMost companies are buying AI technology, but very few are buying outcomes.As a Commercial Leader and FDE (Business–Product Interface), my approach is simple: if an AI implementation does not generate ROI, scalable cost savings, or a real competitive advantage, it is nothing more than an expensive experiment.I have seen ambitious projects die in the “valley of death” of prototypes because teams ignore the fundamentals: data readiness, process mapping, and governance. My role is to close that gap.What I focus on today:GTM & RevOps Strategy: I turn AI infrastructures (such as agentic architectures and foundation models) into operational tools that accelerate sales and optimize margins.Governance as an Asset: I understand that transparency and ethics are not optional; they are the defensive moat that enables companies to scale in regulated environments.Execution Efficiency: From optimized silicon to automation tools (Make/n8n), I design the shortest path to real production.My background as a Commercial Leader allows me to speak the language of the boardroom, while my role as an FDE enables me to audit the technical viability of the solution.If you are looking to take your AI strategy from hype to disciplined execution, let’s talk.
Leading strategic enterprise accounts while aligning commercial execution with AI-driven revenue operations and automated GTM workflows. • Manage key corporate relationships and expansion opportunities across B2B markets. • Integrate AI-driven prospecting and automated follow-up workflows into enterprise sales processes. • Coordinate with RevOps and product teams to align customer needs with scalable commercial architectures. • Drive pipeline quality and revenue predictability through structured GTM execution and data visibility.
Managed the full sales lifecycle and high-value client recovery in a volatile market environment, focusing on revenue stabilization, account reactivation, and consultative B2C sales execution. Key Impact: • Exceeded sales targets by 38% during 2020, deploying renegotiation frameworks and strategic portfolio reactivation during a period of severe industry disruption. • Optimized CRM usage to identify dormant accounts and reactivate high-value customers, opening a new stream of recurring revenue. • Mentored and coached junior sales advisors on closing strategy, negotiation frameworks, and complex objection handling. • Delivered consultative B2C sales experiences, prioritizing personalized solutions and long-term client value over transactional selling.
Led multi-market commercial operations across Latin America and the Caribbean, overseeing sales execution, distribution strategy, pricing governance, and market expansion for both B2B and B2C channels. Key Impact: • Designed and executed short and mid-term commercial growth plans, aligning sales teams with company revenue targets. • Implemented KPI-driven sales management frameworks to monitor performance and improve commercial execution. • Optimized data collection and reporting processes, contributing to early digital transformation initiatives within the commercial operation. • Directed regional sales teams across multiple markets, improving sales productivity and team performance. • Led pricing strategy, distribution channel management, and key account negotiations. • Conducted market intelligence and trend analysis to anticipate demand shifts and guide commercial strategy. • Managed relationships with large commercial accounts, ensuring retention and revenue expansion.