Chicago, Illinois, United States
Action-oriented marketing leader with experience across commerce, sports partnerships, and experiential verticals. Proven track record of unlocking impactful brand solutions by leveraging data and consumer insights to identify opportunities and drive results. I'm passionate about energizing teams, cultivating collaboration, and delivering innovative strategies that solve real business challenges.
-Client business lead for commerce activation for Tropicana Brands Group and Más+ -Responsible for strategic and thought leadership to drive best-in-class execution, manage client relationships and experience, oversee team members and identify opportunities to increase agency revenue -Lead account management approach for clients across retail media, strategy, insights, creative and measurement -Partner with multiple internal & external cross-functional teams on ways to win at retail and sell-in strategies -Collaborate with senior leadership on new client solutions, staffing, processes and scopes of work
-Responsible for internal cross-functional team of 15+ in development of Kellogg's and Kellanova's national omnicommerce and promotion campaigns across their entire portfolio of brands -Created audience and go-to-market strategies identifying target audiences, insights for category growth and retailer sell-in opportunities -Led creation of campaign programs for key retail tentpoles such as Big Game and Back To School, along with always-on scale executions -Partnered with Trade Marketing teams on retailer pitches, retail media network needs and sell-in strategies -Delivered proactive growth thought leadership assessments for gaming partnerships, competitive ways to win analysis and multi-channel white space opportunities -Led ideation, concepting and pitching of 2025 Summer LTO product -Collaborated on scope negotiation, staff plans and incremental agency revenue
- Led creative and strategy teams in creation of new global commerce campaigns across S.C. Johnson's home cleaning, home storage, shoe care brands, as well as cross-category scale - Collaborated with cross-functional client teams and regional agency partners on localization of global ideas - Developed thought leadership and process optimizations to strengthen client & agency relationship - Oversee collective agency team to ensure SOW delivery and achieving business goals
- Led creative and strategy teams in creation of new global commerce campaigns across S.C. Johnson's legacy home cleaning brands such as Mr Muscle, Windex, Scrubbing Bubbles and Duck - Collaborated with cross-functional client teams and regional agency partners on localization of global ideas - Supervise, train and mentor junior employees on an on going basis to ensure growth and performance excellence
- Create and maintain relationships with clients including strategy development, project management and overall communication with clients such as Ameriprise Financial - Lead project teams to deliver creative and flawless events and experiential marketing programs that are on strategy, in budget and executed on time - Collaborate on all production related deliverables with internal departments and deliver on client's expectations
The Gatorade Company - Youth Partnerships - Activate and execute strategic direction for Gatorade with properties that includes new brand launches, current CPG available in retail, and cross promotional partners - Manage and execute multiple projects and portfolio of partnerships for client with properties such as IMG Academy, Nike, USA Basketball, Under Armour, and Jordan Brand - Directed Gatorade activation that reached 30,000 unique athletes across 50 separate locations in Las Vegas, NV during five day period in July of 2016 - Managed team of 10 employees to deliver on client goals, but cultivate individual growth opportunities - Assist Account Director and Senior Management in providing recommendations for expanding the scope of the client relationship based on opportunities observed
Boston Beer Company, Samuel Adams - Experiential Event Marketing - Organized, executed, and marketed the Samuel Adams “For the Love of Beer” Festival in Chicago, IL - Attracted 1,844 event attendees in inaugural year - Created and launched integrated marketing plan around event and Samuel Adams’ portfolio of beer brands - Generated 3,500,000 impressions through marketing campaign - Led communication and provided direction to all vendors, event staff, event facility, and City of Chicago events department - Supervised event budget The Gatorade Company - Youth Partnerships - Facilitated the development and execution of activation strategies and activities for sponsorship properties for Gatorade’s Youth Partnerships team for 250+ events per year - Managed annual marketing budget and resources - Coordinated and accountable for Gatorade partnership activation at the 2013 and 2014 NBA All-Star Game Fan Fests, which was attended by 87,000 people each year - Function as liaison between internal Gatorade contacts and agency management team - Supervised account team members - Conduct research and construct strategic recommendations
The Gatorade Company - Youth Partnerships - Organized and executed partnerships for Gatorade across 15 youth marketing properties - Aided Gatorade to reach goal of 2.1 million athletes in sponsored activity while delivering on brand strategy - Secured individual assets and advertising opportunities including social media, public announcements, website marketing, banner ads, print marketing and commercials for 150+ events per year - Managed Gatorade partnerships with 8 NCAA institutions including University of Southern California, Pepperdine and San Diego State - Created and maintained annual marketing budgets - Trained new employees on activation model, planning, budgeting, and brand execution