Milton, Ontario, Canada
I've helped build and grow one of the biggest supplement brands in the world. Along the way I've worn the hats of brand manager and social media manager leading strategy, content, and community efforts that turned innovative products into names people trust in the sports nutrition space. My focus has always been on creating genuine connections with athletes, creators, and everyday people just trying to stay consistent with their fitness goals. I've led teams in fast-paced environments, built marketing plans that delivered results at major global retailers, and stayed true to authenticity over hype - whether telling real athlete stories or crafting content that helps people build muscle, lose weight, and live healthier lives. I'm now exploring what's next. I'm open to full-time opportunities as well as freelance or consulting projects in social media marketing, influencer marketing, affiliate programs, content strategy, and performance marketing. If you're building something exciting in health, fitness, or CPG and think there might be a fit, let's work!
Lead influencer relations, community engagement, and partnership strategies for Iovate's portfolio of leading sports nutrition and wellness brands, including MuscleTech, Six Star Pro Nutrition, Hydroxycut, and Purely Inspired. I was focused on building authentic relationships with athletes, influencers, creators, and communities to drive brand awareness, engagement, and growth in the competitive supplement industry. Directed all social media strategy, content creation, and community management across Iovate's brand portfolio (MuscleTech, Six Star, Hydroxycut, Purely Inspired), with a primary focus on MuscleTech - the fastest-growing brand in the sports nutrition industry from a social media growth perspective between 2023–2025. Managed end-to-end athlete, creator and creator agency partnerships, identifying, negotiating, and activating collaborations that aligned with brand values and deliver measurable ROI through increased reach, engagement, and conversions. Oversaw the MuscleTech affiliate program, recruiting top-tier brand ambassadors, optimizing campaigns, and driving revenue growth through performance-based marketing initiatives. Lead the conceptualization, design, and distribution of PR boxes for all brands, curating premium product experiences to strengthen relationships with media, influencers, and key stakeholders.
Expanded role to lead social marketing strategy and execution for MuscleTech, SIXSTAR, and Hydroxycut, driving integrated campaigns across all three flagship brands. Spearheaded the launch of MuscleTech’s first oral peptide (Peptide 185), which became the #1 selling peptide on TikTok Shop and maintained consistent sell-outs throughout 2025. Developed comprehensive PR kits and integrated marketing assets to support high-profile endorsement deals with Blessing Awodibu and Chef Rush for EuphoriQ (Boogieman Punch) and Alpha Test Thermo XTR. Revamped SIXSTAR’s athlete and creator strategy, securing partnerships with NFL linebacker TJ Watt and tennis star Ana Frey, while executing a comprehensive agency-led creator campaign that reinforced the brand’s position as America’s #1 selling creatine. Led the Hydroxycut social team in executing a major partnership with singer and television personality Kandi Burruss, expanding brand visibility and engagement.
Directed global social media strategy for MuscleTech, building and managing in-market freelance and agency teams to execute campaigns across the UK, Australia, Mexico, and MENA regions. Served as Iovate’s primary talent manager, acquiring and overseeing premium athlete and creator partnerships for MuscleTech, including Chef Rush, Blessing Awodibu, Ms. Olympia Maureen Blanquisco, Ana Cozar, Joshua Manoi, and others. Led the execution of MuscleTech’s first-ever collaboration with a leading apparel and accessory brand, launching a limited-edition MuscleTech x Wolfpak collection. Led MuscleTech’s return to major trade shows and experiential marketing following the Covid-19 pandemic, overseeing marketing for Joe Weider’s OLYMPIA Fitness & Performance Weekend, the Arnold Sports Festival, and the LA Fit Expo — initiatives that contributed to and coincided with MuscleTech becoming the fastest-growing sports nutrition brand on social media through 2025.
Supported the Kitchener office outside sales representatives for key accounts like Meikle Automation, ATS Automation, Spinic Manufacturing and Linamar. Ensured merchandise flowed efficiently from the office to these key customers. Provided technical support and helped troubleshoot consumer automation problems and breakdowns.