Madison, Wisconsin, United States
I offer services for virtually every communications challenge. Harms/Creative specializes in developing brand presence or enhancing established brands through corporate identity, trade advertising and collateral, presentations and internet presence. Other services include photography and tradeshow/marketing displays.
Graphic design firm with a diverse client base and specializing in developing brand presence or enhancing established brands through corporate identity, trade advertising/collateral and internet presence. I've created annual reports, catalogs, trade advertisements, marketing collateral, logos and identity systems, packaging, signage, displays and environment graphics. Clients' industries include insurance, healthcare, retail, real estate, banking/finance, engineering, restaurant/beverage, conservation and nonprofits. Over 95% of clients are return customers. Manage all aspects of business, from designing, production, account management, vendor relations, accounting and hiring/overseeing freelancers. • Developed award-winning logo and identity program for conservation development company. • Successfully launched brewery product distribution, including rebranding of microbrewery and development of packaging for seven beer brands and over fourteen beer varieties. • Expert skill set in image retouching, manipulation, and collage.
Manage creative direction for account, supervise concept/consistency, and design/production staff. Lead development of overall graphic presence and standards, collateral, direct mail, ads, tradeshow booths, and website for Artesyn Communication Products, contributing to successes in their new business efforts: • Contracts with Ericsson and other international companies, and with large U.S. companies, Nortel and Lucent. • 25% increase in website traffic after a direct mail campaign. • 40 qualified leads from a single tradeshow.
Design a variety of B2B collateral and ad campaigns. Extensive experience with annual report and corporate brochure ideation, photoshoots, and art direction for Associated Bank, GE, Johnson Controls, Madison Gas & Electric, M3 Insurance Solutions, Shopko, Thermo Fisher Scientific, TDS, and US Cellular.
• Direct the concept and design of B2B collateral, logo/ID systems, media presentations, and tradeshow booths. • Advise and foster team of designers and production artists.Designed collateral for a variety of B2B accounts. Client list includes State Farm Insurance, Grace Dearborn, Dukane Corporation and a variety of industrial tooling manufacturers.