New York, New York, United States
Oversaw key technology partnerships that enable and scale revenue, predominantly around Kargo's data and measurement solutions for mobile web
Formulated custom solutions for advertiser clients utilizing Kargo's proprietary technology, including audience targeting and a broad range of attribution types. Focused on both sales and post-sale implementation.
Owned operational processes and business relationships for several mission-critical third party audience targeting and measurement platforms, including DMP, contextual targeting engine, and demographic verification
Led programmatic media planning on Google Marketing account for Chromecast, Google App, Flights, and Cloud. Focused on complex dynamic creative executions tied to learning agendas around brand awareness
Managed programmatic insights, performance optimization, and reporting at Publicis' pioneering trading desk. Led team of three analysts focused on direct response campaigns. Authored "Attribution: Gaming vs. Efficiency" white paper, learnings advanced core strategy and operational processes to improve desk's performance