Greater Montreal Metropolitan Area
+ 20 years in business from start-ups to food packaging to consulting; + Work across consumer discretionary sectors at McKinsey but I lead our Fitness & Wellness practice globally + Passionate about the human brain and how people make decisions. This is why I am co-leader of our consumer-insights led growth capability at McKinsey + Science education which still shapes how I think about things and approach problem solving; + Realist grounded in facts and analytics, but still a dreamer at heart and inspired by our human story At this point, I feel like an experienced Partner at McKinsey with a demonstrated history of helping clients find creative solutions to complex problems, often focused on quality growth: strategy, pricing, branding, assortment, digital, innovation, building new businesses, transformation. I bring varied experience helping consumer-facing clients across sectors in similar situations: fitness & wellness, food, household durables, beverages, specialty retail, toys and more. I've had the chance to help build new businesses from scratch, acting as initial GM, both with clients and prior to McKinsey. I've also led enterprise-wide transformations across industries including food, consumer goods and Financial Services, accompanying our clients for 2-3 years on these journeys. I have loved and learnt a ton from working all around the world both before and since McKinsey. I have worked in over 50 countries, but have spent meaningful working time in the following: USA, Canada, Mexico, Colombia, Brazil, Netherlands, Denmark, Sweden, UK, South Africa, China. At McKinsey, I lead our new business building practice in North America within consumer, I am also the leader of our Fitness & Wellness practice globally and am one of the leaders of McKinsey’s Consumer Insights capability. I also lead our people pillar in our Montreal office. Fully fluent in French, English, Spanish and Brazilian Portuguese
• Joined McKinsey as a Business Analyst in January 2014, became and Associate in May 2015 and got designated as an Engagement Manager in May 2016 • Served clients across different industries including retail, consumer goods, private equity, mining and banking, and on different topics from designing revenue growth management and pricing strategies to setting-up and implementing large scale transformations • Active member of Global Marketing & Sales Practice • Active role in recruiting process for the Montreal office and Marketing & Sales Practice
• Managed business development across Canada, growing smaller strategic accounts and developing new customer relationships to grow business • Elaborated business development strategy, built engagement strategy, cold called and built relationships with key accounts and potential customers
• Mapped opportunity and designed strategy address fast growing foodservice market in Brazil, which led to the selling of the first filling machine to package two litre cartons • Built and presented customer presentations including business updates and roadmaps • Conducted analysis and research on Brazilian and other South American markets