Brussels, Brussels Region, Belgium
=======> MY JOB & (more recent) EXPERIENCE <======= Experienced Product Manager / Owner passionate by product & service development for the many with demonstrated history of working in the FMCG and sport industry. I’ve been focused on Road Cycling products 🚲 for 7 years building and launching new range of products, integrating new industrial processes and technologies, collaborating with professional riders like Jean-Christophe Péraud or Nans Peters. In 2019 I joined the Decathlon Urban Cycling team because I’m passionate by social changes and I want to make more people using a nice and efficient way to commute everyday through « smart » connected products… I managed the development and the release of the FIRST connected and geolocalized DECATHLON E-bike in 2020 to fight the bike theft issue. This POC led to a new era at Decathlon with the creation of a data centered project and a complete team dedicated to developing the connected cycling experience. It was also used to develop new services at Decathlon like the LAKA bike insurance... =======> MY SKILLS <======= Customers insights definition 🕵 Benchmark - Market study Strategic Product Positioning Growth vectors identification 💲 Design thinking 💡 Prototyping Internal and External Digital diagnosis (Google Analytics, SimilarWeb, Hotjar, Woorank, ScreamingFrog, etc) 💻📲 Traffic Acquisition (Adwords, Facebook ads, SEO) Inbound marketing Risk Analysis (Pre-mortem / Gary Klein) Project Management (Project Owner Support - AMOA) 🚦 AGILE methodology KPI’s management 📊📈 =======> MY OBJECTIVES <======= I strongly believe that we are the average number of people we frequent… So, my career is based on the constant search for new challenges motivated by my curiosity and need to be confronted with people who help me to improve myself. I’m passionate by the digital transformation and the tech revolution which is changing the business approach of many companies by creating new opportunities, especially now with the advanced AI. I do my best to be an actor of these changes by training myself as much as possible 👨🎓 and by proposing a new way of approaching given problem in our big « traditional » and no-digital native company :-) =======> INTERESTS <======= Gravel, road and urban cyclist 🚴 Sport fishing enthusiast 🎣 (yes, your read well… Fishing is my yoga 🧘) Addict to business podcast 🎙 and compulsive reader of books 📖, Hard Rock and Minimal techno fan 🤘 Gardening lover 🧑🌾 Specialty coffee drinker ☕
Leading the development of the first smart CONNECTED E-bike in Decathlon - New digital services integration (LAKA insurance, maintenance, Police support, etc) Also in charge of the anti-theft solutions and city-bikes accessories.
I'm in charge of the B'twin cycling garment products for MTB and Road cycling segments (helmets, shoes, gloves, rain jackets, accessories, etc) We can briefly consider my job within 4 points: A) I detect and formalize the current and latent market needs travelling around the world, visiting our stores, sports trade fair (ISPO Beijing, ISPO Munich, Interbike Las Vegas, Eurobike, etc) competing on cycling amateur competition, being in regular contact with our customers and our Country Managers. B) I define the range roadmap and validate with the Board of Directors my business plan over the medium to long term to build up our commercial strategy which will lead our product developments in the future. C) I manage, coordinate and follow up on all ongoing development projects in cooperation with R&D, Engineers, Merchandisers, Retail Suppliers, etc (18 month to 3 years projects), ensuring a successful product launch on the due date D) I define with the Communication Department the sales communication POS, the social media communication strategy in order to step up a good brand presence in our stores and on the web.
http://www.benexia.com/