Istanbul, Türkiye
Completing the MBA from Yıldız Teknik University and a comprehensive education in business and marketing, my journey at Getir has involved significant roles from an Operations to a Key Account Management, and now, as a Brand Marketing Specialist since Feb 2024. My expertise in e-commerce and marketing has been pivotal in shaping strategies that resonate with our dynamic market. At Getir, we have fostered growth by leveraging these competencies, optimizing industrial relationships, and steering brand initiatives. Fluent in both English and Turkish, I have effectively communicated and executed innovative business solutions in a fast-paced industry.
Lead B2B & B2C marketing strategies to drive restaurant partner efficiency, platform monetization, and customer growth within the Getir ecosystem. Manage ₺60M+ monthly marketing budget, optimizing spend across digital, offline, and performance channels. Own customer segmentation strategies (White Collar, Gourmet/Premium, Newcomers, Churn), achieving +10 bps TOMA growth in the White Collar segment within 3 months. Lead product marketing for Getir Getirsin delivery model, delivering 15%+ monthly order growth sustained over 5 months. Execute occasion-based campaigns (Kaçmaz Dakikalar, Lunch Break, Breakfast, Dinner, Weekend), scaling Kaçmaz Dakikalar with 10%+ MoM order growth. Plan and optimize digital marketing campaigns, achieving 100% CTR target realization and increased traffic efficiency. Own outdoor media strategy, managing ₺10M+ monthly regional media spend with audience-led creative planning. Act as a cross-functional lead, delivering integrated 360° marketing campaigns with Media, PR, CRM, Growth, Sales, and Creative teams. Mentor and onboard junior team members, supporting team performance and scalability.
As a Commercial Brand Marketing Specialist at GetirYemek, I have extensive experience in developing and executing marketing and brand strategies. I create and execute creative content and media planning across ATL, digital, and social media channels, utilizing big data analysis to gather user insights and develop strategies. I play an active role in building, maintaining, and ensuring the consistent execution of brand guidelines across all channels. I manage and maintain our owned communication channels, including digital, email, and app, by collaborating with growth, research, product, and design teams. I contribute to the preparation of weekly, monthly, seasonal, and annual plans and stay ahead of market trends to position GetirYemek as a distinctive and leading brand. By continuously adjusting marketing activities based on up-to-date data and performance results, I enhance the brand's success within its primary target audience.
Zomato has reached 6000+ restaurants around Istanbul in a short period. Account management and creating value, using data to sustain excellent business model and operating it. Reached highest successful order and lowest cancellation order numbers. Creating offers and developing performance for better Zomato
Sales to international clients. Cold call for new potential clients. Sales behavior and account management to achieve targets within customer portfolio
Creating new database to build digital transformed client oriented application