Geneva, Geneva, Switzerland
Strategic leader with over 15 years of global experience in business planning, corporate strategy, and go-to-market execution across large enterprises and startups. Adept at identifying emerging customer segments, building value-driven initiatives, and collaborating cross-functionally to deliver measurable impact. Aiming to lead and contribute by shaping and executing strategic initiatives that unlock value and drive sustainable business growth.
• Leading a Product Experience Innovation function, defining strategy, operating models, and innovation roadmap to deliver rapid, consumer-led product and experience improvements. • Driving end-to-end innovation sprints using Design Thinking, Lean Start-up, and Agile methods to identify opportunities, prototype solutions, and validate concepts with consumers. • Scaling innovation and prototyping capabilities, combining internal teams and external partners to accelerate experimentation, learning, and decision-making • Translating consumer insights into actionable concepts, experiments, and prioritizing innovation backlogs
• Led the development and execution of long-range strategy for a multi-billion-dollar product portfolio by evaluating growth opportunities, defining and operationalizing key initiatives to enhance performance and competitive positioning, while collaborating closely with senior executives across the organization. • Built advanced economic models to support prioritization of growth initiatives, enabling data-driven investment decisions, opportunity sizing across diverse international markets and business case development. • Partnered cross-functionally with finance, marketing, and insights teams to integrate commercial targets with strategic goals, enhancing global coherence and market execution. • Monitored ecosystem dynamics, including competitor activity and regional trends, to inform scenario planning and strategic pivots. • Contributed to the creation and implementation of innovation framework for new generation proposition development, fostering a culture of continuous improvement.
• Monitored performance of ecosystem to identify market trends, leveraged data analytics to drive informed business decisions • Managed global commercial research vendors, maximizing the return on JTI’s global investment of $40M/year across +80 markets. • Led and completed the contract negotiations and implementation of global commercial research programs and coordinated the selection process for the new vendor of global consumer tracker program.
• Founded and scaled a consumer-facing venture from concept to retail expansion across 10 markets. Defined business vision, secured operational partnerships, and led the end-to-end development of a differentiated offering tailored to underserved consumer needs. • Navigated unstructured environments and market ambiguity to build a go-to-market strategy, leveraging market insights, competitive positioning, and operational agility • Translated strategy into action by orchestrating execution across marketing, sales, and supply chain, delivering strong early-stage growth. • Successfully managed acquisition negotiations, achieving a favorable exit for investors and shareholders.
• Led the export and local market sales teams which consisted of 15 employees. • Increased the number of international clients from 5 to more than 20 by leading the team members to actively participate in trade shows and collaborating with trade organizations. • Developed sales effectiveness plan to reduce the number of small clients thus enabling the team members to spend more time on building relations with larger and more revenue generating customers. • Implemented the client feedback system to collect information about the quality of current product and services as well as getting references for new local market customers. • Increased the revenue in in exports by 350% and in the local market by 60% thus increased the overall revenue of the company by 80%
• Led the procurement, planning, logistics and international operations departments which consisted of 25 employees. • Managed the procurement operations of raw materials and unfinished goods which were sourced from tens of companies in seven different countries. Succeeded in optimization of supplier channels, reduction in lead times and minimization of procurement budget. • Prepared and implemented plans for the optimization of operations processes, work force and work flow. • Managed relations with vendors as well as implemented supplier excellency programs which included requirements gathering, developing performance indicators, measuring key performance indicators, communicating vendor performance and vendor selection and elimination
• Led the business restructuring project team that analyzed the operational effectiveness of different departments and assigned new performance indicators that aimed to increase production efficiency and enabled management to monitor performance. • Prepared detailed customer sales analysis including seasonal variations and causes, and set future commercial objectives and targets for the sales team that resulted in 25% revenue increase in first half of the year. • Developed and analyzed a five-year plan for the required investments including annual returns and capacity growth that resulted in structured investment budget. • Participated in the team that searched for less costly supplier alternatives, which reduced the total purchasing cost by 12% in the first half of the year.
• Supported the project team working on Revitalization of Depressed Communities in Poland by identifying major factors affecting local development and conducting research on the World Bank’s best practice projects in the related fields. • Assisted the preparation of the final report on Corporate Governance Guidelines of State-Owned Enterprises in Poland by assuring the issues discussed in detail were in conformity with international Corporate Governance Guidelines. • Contributed to the preparation of the reports, Governance of the Insurance Sector in Czech Republic and Governance of the Banking Sector in Slovakia.
• Coordinated all import processes of the company’s most strategic brands (Nescafé, CoffeMate, Nesquik, Guigoz) including production planning, dispatching, transportation, custom clearing and payment. • Analyzed the past demand trends for imported products and simulated expected demand using variables such as supply, price and marketing expenditure. • Worked extensively in contact with suppliers from 13 different countries to ensure the supply of the company’s profit generating 65 SKUs. Worked under tight deadlines and time zone differences, playing a strategic role in the company’s year-end success by decreasing the cost of inventory. • Organized bi-lateral teleconferences with the suppliers to assess the past performance and to generate new ideas to decrease the inventory cost of packaging and goods on both sides. • Worked collaboratively with sales and marketing departments, provided insights about the forecasting and future product availability to ensure that the company’s common objectives and targets were met. • Monitored key performance indicators such as demand plan accuracy, cost of inventory, aging stock and forward stock cover outlook. Presented these figures to marketing, sales and finance managers in monthly meetings to increase the understanding of supply chain functions in company’s overall performance.