Belgium
Sealants, Adhesives, PU Foams and more…
Managing the uppermarket for the North East region of Flanders in the Building & Construction trade.
I was responsible for the company’s commercial operations and for developing business strategy to maximise sustainable profitable growth in Belgium, Turkey and the Middle East. My role involved directing the growth of several B2B software solutions within the Entelec portfolio in a number of large-scale projects across multiple real estate sectors. I integrated effective relationship management activities throughout a regional, national and international network of decision-makers to escalate brand awareness and market influence. I managed the definition of product / service roadmap, develop pricing structure and create entry-to-market strategy for new products and services. As Business Developer, I Ied negotiations with target customers, engaging key decision-makers and introducing internal technology experts as needed to facilitate smooth integration of Entelec solutions with existing systems.
• Research on market potential • Research on competition • Preparation introduction material (POS-material) • Managing Social Media, Website • Organising fairs • Provide direct customer services by informing them of products and services • Identify sales opportunities and follow up on existing accounts for business development • Create and execute appropriate strategic plans to bring in more business • Research sources in order to develop new business connections • Make cold calls to prospective clients and inform them about new products and deals • Conduct market research to identify trends and manage sales activities accordingly • Promote new products to walk-in customers and record orders • Handle and resolve customers’ complaints • Explain products’ value and capabilities to customers
• Research on market potential • Analysis of GFK-figures • Research on competition • Learnings from other ALG’s • Organise focusgroup • Qualitative research on acceptance, cleaning behaviour and price sensitivity • Preparation introduction material (POS-material, SC-flyer, displays, Inform customers) • Social media + PR plan • Financial plan • Organising fairs