Istanbul, Istanbul, Türkiye
A highly experienced executive whose expertise areas are cloud business, software industry, business development and partner management. Strong business qualifications with a track record of more than 20 years of experience in sales&marketing, strategic planning, business development, and partner management strategies. Proven ability to successfully analyze an organization's critical business requirements, identify potential opportunities, and develop innovative solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings. Having in depth enterprise customer and partner engagement and knowhow for end-to-end business needs and solutions. Experienced in leading teams and having deep experience in value-added channel sales; including business development with key local and international system integrators, value–added distributors and resellers, ISV's and Telco's. Specialties: Cloud Business, Business Management & Strategy, Market Intelligence, Partner Management, Enterprise Sales, Leadership, Business Development in Telecommunications Sector, strong experience in both of commercial and consumer segments, Strategic Planning, Strategic Negotiation for Multimillion-dollar deals, Executive Engagement, Technology and Software Solution Selling, C-level Relationship Management, People/Team Management, Virtual Team Management, Sales Forecasting and Pipeline Management, Channel Management
Key Responsibility: I lead the Ecosystem organization across Bulutistan and SabancıDX, driving Partner Channel Management, Business Development & Sales, and strategic vendor alliances. My focus is on building scalable growth engines, translating strategy into execution, and creating long-term value through strong ecosystems. A significant part of my role centers on channel-led growth. I design and execute go-to-market strategies that bring our cloud and digital solutions—together with partner IPs—to market effectively. Today, a substantial share of revenue is generated through partners, reflecting the strength of the ecosystem we’ve built. Beyond Türkiye, I’ve expanded our reach across CIS countries and Germany by working closely with local partners and ISVs to unlock new growth opportunities. I also lead Commercial Accounts (CA) and SMB sales, managing a team of 10 and driving both base revenue and new growth through structured upsell and cross-sell initiatives. My approach combines disciplined execution with a strong focus on customer value and long-term relationships. Building deep partnerships is at the core of what I do. I work closely with global vendors like Microsoft and SAP, aligning on joint strategies and execution. Together with Marketing and Corporate Communications teams, we deliver integrated campaigns across product marketing, events, and digital channels to strengthen brand positioning and increase market impact. AI Cloud is a key strategic priority. We are building an end-to-end ecosystem that spans infrastructure and AI solutions, collaborating with startups, ISVs, VCs, technoparks, and universities. As part of this vision, we’ve developed an LLM-as-a-Service offering and are launching an AI Marketplace—enabling scalable, token-based access to AI solutions and accelerating adoption across industries. I’m particularly interested in ecosystem-led growth, partner economies, and how AI is reshaping cloud and business models.
Key Responsibility: I lead the Ecosystem organization across Bulutistan and SabancıDX, driving Partner Channel Management, Business Development & Sales, and strategic vendor alliances. My focus is on building scalable growth engines, translating strategy into execution, and creating long-term value through strong ecosystems. A significant part of my role centers on channel-led growth. I design and execute go-to-market strategies that bring our cloud and digital solutions—together with partner IPs—to market effectively. Today, a substantial share of revenue is generated through partners, reflecting the strength of the ecosystem we’ve built. Beyond Türkiye, I’ve expanded our reach across CIS countries and Germany by working closely with local partners and ISVs to unlock new growth opportunities. I also lead Commercial Accounts (CA) and SMB sales, managing a team of 10 and driving both base revenue and new growth through structured upsell and cross-sell initiatives. My approach combines disciplined execution with a strong focus on customer value and long-term relationships. Building deep partnerships is at the core of what I do. I work closely with global vendors like Microsoft and SAP, aligning on joint strategies and execution. Together with Marketing and Corporate Communications teams, we deliver integrated campaigns across product marketing, events, and digital channels to strengthen brand positioning and increase market impact. AI Cloud is a key strategic priority. We are building an end-to-end ecosystem that spans infrastructure and AI solutions, collaborating with startups, ISVs, VCs, technoparks, and universities. As part of this vision, we’ve developed an LLM-as-a-Service offering and are launching an AI Marketplace—enabling scalable, token-based access to AI solutions and accelerating adoption across industries. I’m particularly interested in ecosystem-led growth, partner economies, and how AI is reshaping cloud and business models.
Key Responsibility: Responsible for $5M Bookings in FY25 of the Sovos business, leading SaaS and Data technology platform that is the system of record for all things tax, regulatory, compliance for the modern enterprise. I am managing 15 people in this role.
Key Responsibility: Responsible for $100M Bookings in FY24 of the Cisco business in all of the different domains including Software, Security, Cloud, Enterprise Networking, Data Center, Collaboration, IoT and also for Managed Service Business in Turkiye. I am in charge of Service Creation, Sales Enablement, Sales Operations and Sales Acceleration, orchestrating a multifunctional team which deals with Product Management, Segment Marketing, Engineering, Sales and Presales and Operations & Maintenance departments of the Service Providers and SIs to successfully deploy innovative Services in Private, SMB and Corporate Segments Accomplishments: Delivered $42M Product bookings in FY23 and $5M Recurring Software bookings through my partner portfolio consisting of big SIs and SPs in Turkey
Key Responsibility: Building the Azure Expert MSP’s and Azure Advanced Specialization partners from the partner portfolio. Responsible for the Operation and Management of the Israeli Biz.App Partners regarding their business solutions (CRM/ERP) in the MEA region Accomplishments: Delivered $5M ACR (Azure Consumed Revenue), $40M Cloud revenue and $60M Billed revenue for 15 Israeli Managed Partners consisting of Distributors, VMWare recruit partner, CSP and Security partners, SI’s and ISV’s.
Key Responsibility: Business development with MSPs including Telco’s and accountable for driving performance of a managed portfolio of partners by business priority in Turkey & Israel. Building cloud partner capacity from existing ecosystem and recruiting new partners by investing in partner incentives, marketing programs and Managed and IP Services business models. Accomplishments: Delivered $25M Hosting and $15M Cloud Business in FY18 and $30M Hosting and $20M Cloud Business in FY19 -Lead partner practice recruitment: Identify existing/new practices to create business, qualify to ensure investments are committed and Secure business plan endorsed by partner’s leadership -Ensure partner enablement: Develop business plan with the partner, connect partners to the GTM(Go To Market) motions and landing on solution/workload maps -Drive business growth: Drive business performance measured by revenue (Azure Usage & Consumption), customer acquisition, apps and support global expansion
Key Responsibility: End to end responsibility for the P&L, sales and business development activities along with partners including the strategic drive for Microsoft's Hosting Solutions and develop Hybrid Cloud offers with successful track record of growing business and revenue Accomplishments: Building and executing key programs, unique readiness plans, technical consulting and sales campaigns for the disti’s and partners to enable growth in Hosting/Cloud Business-$8M with YoY %30, FY15; $10M with YoY %25 FY16; $15M with YoY %50-FY17 -Defining and executing Hosting Business strategy for SMB, Corporate Accounts and EPG, managing Hosting partner network and SPLA(Service Provider Licence Agreement) Resellers, implementing Hosting marketing program-delivering incentives programs for partners and building communication persuasively with the account and customer teams -Building a solid Eco-system of Partners and Alliances by developing strategy to improve their capabilities through pre-sales, technical sales&training and project management. The Eco-system created was a rich mix of resellers, IT vendors, Telco’s, Mobile Operators, ISVs, Outsourcers and System Integrators -Working with the big cloud partners, mainly Telco's and big Datacenters by accelerating partner adoption and sell-thru of Microsoft based offers by driving adoption of Microsoft Cloud technologies(Azure/O365), developing cloud partners business case for new offers based on Microsoft Hybrid Cloud Platform; and leveraging programs(Cloud OS Network) to drive joint go to market activities and investments with qualifying partners -Developing the new cloud motion Cloud Solution Provider (CSP) program which allows partners to sell Microsoft Cloud Services along with their own offerings and services