Istanbul, Istanbul, Türkiye
With over 10 years of experience in the gaming industry, I specialize in game publishing, KPI-driven decision-making, and live operations strategy. At Tencent, I contribute to a collaborative culture by aligning feature development with user feedback and market trends. My mission is to craft engaging, data-informed gaming experiences while fostering cross-functional teamwork to deliver value to players and stakeholders.
* Owning regional event and offer planning, working closely with designers and monetization teams. * Planning short and long-term features for the roadmap. * Analyzing game performance and take action based on KPIs. * Planning and conducting A/B tests for new features and updates, and later review and analyze their performance. * Collaborating with cross-functional teams, such as Community Management (CM), Customer Support (CS), and Marketing. * Gathering user feedback and report it to the developers. * Conducting market and trend analyses by closely following the best-performing games, including close competitors.
* Collaborating with product managers and designers to plan live event and monetization features for casual mobile games at Vuvy Games. * Establishing KPI goals for games and coordinating the event calendar accordingly. * Conducting periodic data analysis and creating funnels for detailed insights in collaboration with the BI team and tools. * Generating feature suggestions to enhance engagement and revenue performance based on KPI analysis. * Analyzing markets and trends by closely monitoring top-performing games, including competitors. * Working with cross-functional teams such as Community Management (CM), Customer Support (CS), and Marketing.
* Managing publishing actions for region-focused PC and mobile games. * Handling responsibilities from soft launch/beta to full release period requirements. * Preparing pricing and economy structures in close collaboration with designers. * Building communities through both online and offline activities. * Planning short and long-term roadmaps with the help of product team members. * Preparing event and funnel structures in collaboration with the BI team. * Analyzing and reporting daily, weekly, and monthly KPIs to relevant teams. * Creating event, offer, and feature updates based on data and player feedback for both short and long-term periods.