Aditya Arora

Global Head of Partnerships & Offerings at Bridgenext | Partner Strategy, Partner GTM, Customer Engagement, Product Marketing

New York, New York, United States

About

As a Global GTM Lead at Bridgenext, I leverage extensive experience in Partner aligned Product and Offerings Marketing to drive the Global go-to-market strategy for industry products and solutions. I have a proven track record of developing and executing successful GTM strategies in partnership with leading ISVs such as Salesforce, AWS, Microsoft Azure, Databbricks, Snowflake, Pega, MongoDB and Workday. I am passionate about delivering innovative and customer-centric solutions that meet the evolving needs of the market. I hold credentials in Databricks, Snowflake, Salesforce and AWS demonstrating my commitment to staying ahead of the curve in the rapidly changing technology landscape. I am always eager to learn new skills and explore new opportunities to grow and contribute to the success of my organization.

Experience

  • Global Head of Offerings & Partnerships at Bridgenext
    Jan 2025 - Present · 1 yr 6 mos

    Global GTM Lead

  • Chief Delivery Officer & Global GTM Head at Teqfocus
    Feb 2024 - Jan 2025 · 1 yr

    Head - GTM & Delivery

  • Accenture (New York, United States)
    • AWS ISV Solutions GTM Leader
      Jun 2022 - Feb 2024 · 1 yr 9 mos

      Responsible for GTM Strategy and Development of Industry Products & Solutions in partnership with ISVs like Salesforce, Pega, MongoDB, Databricks, Workday, EliXR, Seimens, SAP etc. integrated with AWS.

    • AWS Global GTM Lead - Financial Services
      Oct 2021 - Nov 2022 · 1 yr 2 mos

      Responsible for go-to-market solutions for Banking, Capital Markets, and Insurance in partnership with AWS.

  • Virtusa (11 yrs 5 mos)
    • Digital Solutions GTM Lead
      Oct 2014 - Oct 2021 · 7 yrs 1 mo

      ✯ As a Solution Sales Leader: ■ Define GTM Strategy for specific solutions by Industry & Accounts in partnership with Client Directors. ■ Manage pre-sales offering for Salesforce.com (CRM) & AWS Cloud solutions (Cloud). ■ Lead on problem definition and solutions built on Digital technologies. ■ Mentor and coach new project leads, business analysts and solution designers to enhance performance. ■ Assist in recruitment of new business analysts and project managers. ■ Deliver trainings and write POVs on emerging trends. ✯ As an Engagement Leader: ■ Head programs in different capacity as Engagement Manager / Product Manager / Lead Business Analyst. ■ Gather requirements and define roadmaps for multi-year CRM & Digital programs. Define application functionality, lead design discussions, design reviews and test plan artifacts. ■ Supervise client communication regarding program updates. Lead & manage high performing business consulting teams. ■ Administer client demos and road shows. ■ Lead onsite team on functional clarifications. ■ Support client on scope estimations and expectations. ■ Lead operations training as part of train the trainer managed client delight, and build a strong client relationship. ■ Deliver guidance and support to the client’s internal teams such as the UAT team, operations teams and Stakeholders. ■ Lead project deliverables and program success to meet the project objectives and stakeholders' expectations.

    • Telco and Media Solutions SME
      Jun 2010 - Oct 2014 · 4 yrs 5 mos

      SME and Business Analyst for Telco projects.

  • Product Manager at Bharti Airtel
    Mar 2010 - Jun 2010 · 4 mos

    ♦ Designed roadmap for digital signage & digital cinema products. ♦ Managed partner alliances with digital media partners & providers. ♦ Delivered sales support for digital media signage for banks & manufacturing companies. ♦ Provided solution Sales support for digital content delivery for production houses & cinemas. ♦ Reviewed and assessed bids for potential DMX – IT vendors. (IBM, Accenture, Siemens etc.). ♦ Reviewed and assessed bids for potential partnerships for Digital Signage Product like OOH-Media.