Spain
Leading the transformation of public safety toward a safer, more connected future. My mission is clear: to reduce gun-related deaths in police interventions by 50% over the next decade. As Country Manager of Axon Spain, I am committed to transforming public safety through advanced technologies and cloud solutions that empower law enforcement to protect our communities more effectively. I have led the largest cloud migration in Spain within the country’s law enforcement agencies—a decisive step toward a connected, transparent, data-driven model of public safety. Together with my team, I implement solutions that include non-lethal defense devices, body cameras, anti-drone technology, real-time operations, and cloud-based SaaS platforms, creating a comprehensive response ecosystem that protects lives and upholds truth. PROTECT LIFE, PROTECT TRUTH is more than a motto; it is the guiding commitment that drives our vision and shapes every decision we make to build safer, more resilient communities.
As Country Manager for Iberia (Spain, Portugal, and Andorra) at Axon, I lead the regional growth and business development strategy, driving the transformation of public safety and operational management through advanced technology solutions. I work closely with public agencies and private organizations to implement initiatives that enhance effectiveness, coordination, and decision-making in critical environments. My role focuses on aligning strategic vision, operational execution, and institutional leadership to deliver sustainable and meaningful impact.
- Strategy and Leadership: Design and implement business strategies aligned with global objectives, leading multidisciplinary teams to succeed in the Spanish market. - Market Development: Expand the customer base in key sectors such as public safety, negotiating strategic contracts with institutions like the National Police and Civil Guard. - Financial Management: Ensure the achievement of growth targets, optimizing resources and maximizing profitability. - Recognitions: Awarded 4 consecutive years with Axon P-Club for achievement of objectives and strategic impact on the business. - Partnerships and Representation: Strengthen relationships with strategic partners. - Technological Innovation: Lead projects for cloud solution migration and the introduction of new products tailored to the Spanish market.
- Police Officer with extensive experience in public safety and law enforcement operations. - Head of Training specialized in Use of Force protocols, with a focus on designing and delivering high-impact training programs. - Supply Department Lead: Expert in designing and managing public tenders, with a proven track record in leading complex political negotiations within the agency. - Training and Outreach Coordinator, organizing and implementing educational initiatives and dissemination activities tailored to the police environment. - Legal Security Advisor, providing strategic guidance and ensuring compliance with legal standards in law enforcement practices.
- Intervention techniques: Instruction in control methods, conflict de-escalation, and non-lethal tools, ensuring safety for both officers and the community. - Professional ethics: Emphasis on respect for human rights, ensuring students understand and apply the principles of legality, necessity, and proportionality. - Practical simulations: Development of realistic scenarios and practical exercises to prepare future officers for critical situations. - Evaluation and development: Monitoring student progress and tailoring learning strategies to maximize operational readiness.
- Technical maintenance: Skilled in configuring and repairing transmission equipment to guarantee optimal performance in demanding situations. - Team operations: Proven ability to work collaboratively under pressure, following standard operating procedures and adapting to mission needs. - Communication security: Knowledgeable in protocols to safeguard sensitive information and maintain the integrity of transmissions. - Advanced military technology: Experience in using and implementing innovative systems to enhance tactical communications.