Barranquilla, Atlántico, Colombia
I’m a Senior Product Designer with 10+ years of experience designing digital products that balance user needs with business impact. I specialize in UX strategy, design systems, and data-driven design, helping teams turn complex problems into intuitive, scalable experiences across web and mobile platforms. Throughout my career, I’ve worked with global companies like EPAM Systems, contributing to products for brands such as Walgreens and Harley-Davidson. My work focuses on improving usability, increasing engagement, and aligning design decisions with measurable outcomes. Beyond execution, I’ve led design initiatives, mentored designers, and collaborated closely with product and engineering teams to deliver high-quality, user-centered solutions.
- Spearheaded the redesign of the Walgreens mobile application, enhancing user experience and visual appeal. - Developed user interfaces for Harley Davidson's LiveWire Electric motorcycles platform, focusing on intuitive navigation and engagement. - Engineered user-centric designs for Cotality's business intelligence and data science platform, improving data visualization and accessibility. - Contributed to internal EPAM initiatives by conceptualizing and implementing innovative UX/UI solutions.
Experience designer for projects such as: Walgreens app redesign, Harley Davidson's LiveWire Electric motorcycles, Cotality business intelligence and data science, and internal initiatives for EPAM related to leadership and AI.
UX/UI designer
- Served as the lead UX/UI Designer, architecting digital solutions for both internal products and external clientele. - Managed the end-to-end product design process, from ideation and wireframing to high-fidelity prototyping and user testing.
- Functioned as the Lead UX Designer, directing the user experience design for multiple mobile and web projects. - Translated complex project requirements into intuitive and effective user interface designs.
- Executed UX design responsibilities for web projects, including client consultations, project presentations, and website redesigns. - Ensured user needs were met through thorough analysis and strategic design implementation during web redesigns.
Discovery meetings, UX Research, UX Design, UI Design, Web Design, Agile methodologies