Palestinian Authority
Empowering Businesses through Innovation and Digital Solutions With a decade of enriched experience at the intersection of product management, digital transformation, and entrepreneurship, I've dedicated my career to mastering the art of turning innovative ideas into scalable digital solutions. From the bustling streets of Gaza City to the dynamic business environment of Australia, KSA, UAE, Qatar, Iraq and Indonesia, my journey has been fueled by a passion for enhancing the digital capabilities of SMBs, fostering growth, and driving technological adoption across various industries. As a Senior Product Manager at Vertexoo, I lead initiatives that transform business operations, reduce time to market, and increase customer satisfaction through meticulously crafted products and services. My expertise spans strategic oversight in go-to-market strategies and agile management to hands-on roles in business strategy and technology roadmapping. Key achievements include: ▪️ Developing the Bazarcards E-voucher system for Delta Iraq, dramatically improving digital transactions for over 1 million users. ▪️ Spearheaded a dental care digital transformation project that significantly optimized patient experience and operational efficiency. ▪️ Directing the digital strategy that enhanced a commercial kitchen's online presence and customer engagement in the Australian market. I thrive in environments that challenge the status quo and require innovative problem-solving techniques. If you're looking to leverage technology to elevate your business operations or need guidance through your digital transformation journey, I invite you to connect and discuss how we can collaborate to achieve your goals. 👋 Let's Connect 📧 [email protected]
Currently I'm the manager of the all programs and projects that deliver the required resources to innovated software products owners that come to UCAS technology incubator to help them to develop and launch their startups products in regional and local markets through manage team of startups growth specialist that have a great key responsibilities like what I had in my previous position as a startup growth specialist.
I was able to support 15 innovated products managers to develop and launch their startups products through my Key Responsibilities: 1. Strategic Guidance: Collaborate with startup founders to develop and refine their technology products and business strategies, helping them set clear goals and milestones. 2. Mentorship: Provide valuable mentorship and coaching to startup teams, leveraging their expertise in areas such as product management, development, marketing, sales, and finance. 3. Market Analysis: Conduct thorough market research to identify trends, competitive landscapes, and opportunities that can inform startups' strategies and product development. 4. Networking: Build and maintain a strong network of industry experts, investors, and potential partners to facilitate introductions and collaborations for our startups. 5. Resource Allocation: Assist startups in optimizing resource allocation, including funding, talent acquisition, and technology infrastructure. 6. Performance Tracking: Monitor the progress of portfolio companies, analyze key performance metrics, and provide data-driven insights to improve their growth strategies. 7. Investor Relations: Facilitate connections between startups and potential investors, assisting with pitch development and fundraising strategies. 8. Event Coordination: Organize and participate in events, workshops, and networking sessions to foster a vibrant entrepreneurial community within the incubator.
Led the design, execution, and reporting of a Rapid Impact Assessment on the effects of the 2023 conflict on women-led small and medium enterprises (SMEs) in the Gaza Strip. The study focused on economic disruption, infrastructure damage, market collapse, and psychological impacts on women entrepreneurs, with over 211 survey participants, focus groups, and key informant interviews. Key Responsibilities: Designed research methodology and tools for qualitative and quantitative data collection Coordinated data collection with over 200 women-led SMEs across diverse sectors Conducted key informant interviews and facilitated focus group discussions Analyzed impacts on income, business operations, supply chains, and mental health Developed evidence-based strategies for recovery, including financial, infrastructural, and psychosocial support Produced a comprehensive report used to inform international donor interventions and policy recommendations Key Achievements: Delivered one of the first in-depth assessments on post-war women entrepreneurship in Gaza Report influenced funding priorities and recovery programming by multiple stakeholders Highlighted grassroots solutions and women-led recovery approaches in fragile contexts The study was conducted under the 'Women Deserve' project, implemented by the Society of Women Graduates (SWG) in partnership with the Palestinian Working Woman Society for Development (PWWSD), as part of the FEMPAWER program – Feminists for Women’s Economic Rights.
As a skilled Product Manager with a focus on e-commerce, I have successfully managed and expanded Cater Inc's online platform, specializing in new and used commercial kitchen equipment. Leveraging my expertise in product lifecycle management, I have curated a wide range of high-quality products, ensuring they meet rigorous standards and align with our customers’ needs. My experience encompasses market research, product sourcing, and competitive pricing strategies, which have collectively positioned Cater Inc as a trusted name in the industry. Through strategic product management, I have streamlined processes to enhance the customer journey, from browsing to purchase and delivery. My role involves not only overseeing the product catalog but also optimizing user experience, refining sales workflows, and fostering responsive communication between our team and clients. This holistic approach has allowed me to drive growth, increase customer satisfaction, and solidify Cater Inc’s reputation as a leading provider of commercial kitchen solutions.
Led a comprehensive needs assessment project for the United Nations Development Programme (UNDP) to identify challenges faced by freelancers and outsourcing agents in Gaza due to the ongoing conflict. This project aimed to: 1. Develop a detailed database of freelance professionals and outsourcing agents. 2. Conduct surveys and focus groups to evaluate the impact of disruptions on income, contracts, and access to essential resources. 3. Provide actionable recommendations and an intervention plan to support business continuity and growth in the sector. 4. Engage with local and international outsourcing firms to enhance collaboration and market linkages. 5. Key deliverables included detailed reports, stakeholder engagement workshops, and actionable plans that emphasized the resilience of Gaza's digital economy despite infrastructural challenges.
As Senior Product Manager at Vertexoo, I am excited to lead a team that excels in: - Developing strategic digital roadmaps aligned with unique SMB goals. - Seamlessly integrating cutting-edge technologies to enhance operational efficiency. - Leveraging data analytics to provide actionable insights for informed decision-making. - Creating personalized and engaging customer journeys for brand loyalty and revenue growth. - Implementing change management strategies to ensure smooth transitions to digital processes.
- Develop and implement product strategies that align with the company's overall vision and goals. - Conduct market research and analyze user feedback to identify new product opportunities and prioritize features. - Define product requirements and create roadmaps that outline the key milestones and deliverables for each product launch. - Work closely with engineering, design, and marketing teams to bring products to market. - Launch new products and manage their post-launch performance. - Track and analyze product metrics to identify areas for improvement. - Build and maintain relationships with key stakeholders, including customers, partners, and investors. - Develop and implement product strategies that align with the company's overall vision and goals. - Conduct market research and analyze user feedback to identify new product opportunities and prioritize features. - Define product requirements and create roadmaps that outline the key milestones and deliverables for each product launch. - Work closely with engineering, design, and marketing teams to bring products to market. - Launch new products and manage their post-launch performance. - Track and analyze product metrics to identify areas for improvement. - Build and maintain relationships with key stakeholders, including customers, partners, and investors.