Greater Bengaluru Area
Engineering Manager at Google, passionate about turning complex problems into scalable solutions. Beyond work, I help developers level up through content on System Design, AI, Web Dev, and Interviews 🚀 If you're someone aiming to grow in tech, you might find value here: 📹 YouTube: https://www.youtube.com/engineerchirag 📝 1:1 Mentorship: https://topmate.io/engineerchirag I believe knowledge compounds when shared. Let’s connect, whether you’re learning, building, or figuring things out 🤝
Role: Principal Software Engineering Manager Product: Microsoft Ads Key Contributions & Impact: - Built and led a lean, high-output engineering team (8 engineers) delivering complex, business-critical platforms with consistently high velocity and quality. - Owned the Creative Intelligence charter across Microsoft Ads, leveraging AI/ML to generate high-quality ad recommendations that directly improved advertiser performance and engagement. - Architected and scaled a unified Ads Reporting Platform powering configurable, cross-product analytics — enabling real-time, reliable data visibility across multiple Ads features. - Designed and operationalized a global Localization Automation Pipeline across Web, Desktop, Mobile, Email, and Marketing surfaces — supporting 33+ languages using AI-driven translation and quality validation. - Drove developer productivity at scale by building internal AI Agents & MCP-based automation frameworks, significantly reducing manual workflows and accelerating feature delivery. - Led hiring at scale — conducted 200+ technical interviews and partnered with HR to source and screen 1,000+ candidates across engineering and leadership roles company-wide.
Role: Senior Software Engineering Manager Product: Microsoft Ads Key Contributions & Impact: - Engineering Leadership: Leading a team of 7 engineers across multiple verticals within Microsoft Ads, driving innovation and execution across platforms. - Global Reach & Localization: Owner of Microsoft Ads Globalization, ensuring Web UI, Desktop, Mobile, Email, and Sales Tools are localized in 34+ languages, enhancing accessibility for global markets. - AI-Powered Translation: Spearheaded the integration of Azure AI-based translations, reducing translation costs by 4x while improving accuracy and efficiency. - Automation & Efficiency: Introduced Azure Pipelines for automatic translation of UI strings, enabling real-time localization without human intervention, reducing manual effort significantly. - AI-Driven Asset Generation: Leading an initiative to leverage AI-based asset generation in Microsoft Ads, enhancing ad content creation and optimization. - Xandr Localization Overhaul: Led a team in localizing Xandr across 20+ repositories with diverse tech stacks and build processes. Reduced the time required to introduce new languages from 6-8 weeks to just 1 week. - Process Optimization: Implemented Agile methodologies, shortening localization project delivery times from 18 months to 6 months by planning and execution using AI.
Product: Brand Ads, Brand Pulse, FlipClout, FlipScore, Survey Platform. Applications: advertising.flipkart.com, brands.flipkart.com, adp.flipkart.com Responsibilities: • Build the Server Driven configurable UI using DSL, State Machine, Decision Tree. • Contributed in build, deployment and monitoring pipelines using CI & CD. • Contributed in micro frontend architecture. • Created common authentication & authorization pipeline for Node & GraphQl layer. • Leading a team to build Brand Pulse for engagement tracking across brands & categories on Flipkart. • Contributed in multiple PoC like Apollo Federation, Module Federation. • Mentoring team to follow best practices in projects. • Knowing knowledge sharing and reading club charters. • Builded multiple projects single handed - PLA, PCA campaigns, FlipClout, FlipScore etc. • Setup unit, integration & E2E test cases pipeline and helped the team to onboard the same. • Actively participating/managing sprint planning, retro, backlog grooming, milestone and release planning. • Contributed in Design System and setting guidelines around the same.
Technologies Used: React, Redux, Angular (1.x), Node Js, SCSS, LESS, Grunt, Gulp, Yarn, Webpack, ES6, Jest, Semantic, Material-ui, Storybook, NewRelic, logRocket, Amplitude, AWS etc Responsibilities: • Changed build process and added s3, service worker support for static assets. • Creating Tech Docs across multiple products. • Code Review of 8 developers across multiple products. • Maintaining UI docs using storybook • Monitoring and debugging using NewRelic, logRocket, Amplitude etc • Creating architecture across products. • Created micro-service architecture on frontend. • Created shield for code quality check and unit test coverage detector. • Used service-worker, storage and many other SPA techniques to optimise and improve application performance. • Stablished lint and unit test coverage standard.
Technologies Used: React, Redux, Node Js, SCSS, LESS, Grunt, Gulp, Yarn, Webpack etc Responsibilities: • Code revamp across multiple products. • Made shareable modules that can be used across products • Delivered features with strict timelines. • Written unit test cases. • Developed segmentation product single handed on React Js.
Technologies: Angular (1.x), Angular 2+, ngReact (React), Grunt, Karma, Mocha, MeanJs etc Responsibilities: • Code review across teams and technology. • Created framework on top of MeanJs. • Responsible for developing application. • Wrote E2E test cases using Protractor.
Technologies Used: Angular (1.x), Grunt, Karma, Mocha etc Responsibilities: •Delivered features like booking system, analytics tools, scheduler etc. •Created reservation calendar using Angular and ngReact.