Eng. Shirin Hasan

Marketing & Corporates Communications Professional | (CIM Level 6) | MBA Holder | Human Rights Advocate (UPEACE- UN Mandated)

13,192 followers

About

Strategic communications and brand professional with 10+ years of experience driving regional initiatives across the Middle East and Africa. Proven track record in shaping impactful internal cultures and corporate narratives, elevating executive visibility, and delivering integrated campaigns that fuel business transformation and brand growth. Skilled at bridging global brand vision with market-specific execution, ensuring both consistency and cultural relevance. Experienced in managing high-stakes communications , from major product and policy announcements to flagship events and internal change programs. Strong expertise in agency leadership, stakeholder engagement, performance measurement, and mentoring high-performing communications teams

Experience

  • JTI (4 yrs 5 mos)
    • Communications Manager- Middle East
      Jan 2025 - Present · 1 yr 10 mos

      Led integrated internal and external communications, executive communications, stakeholder engagement, media relations, and high-profile events to strengthen corporate reputation and employee engagement.

    • Regional Corporate Affairs & Communications Manager- MENEAT
      Jan 2024 - Jan 2025 · 1 yr 1 mo

      Developed and aligned global-to-local communication strategies by creating toolkits, ensuring brand consistency, enabling regional collaboration, and leading cross-functional initiatives to strengthen reputation and stakeholder engagement

    • Communications & Community Investment Manager
      Jun 2022 - Jan 2025 · 2 yrs 8 mos

      Developed and executed integrated communication initiatives by managing media relations, digital content, CSR partnerships, and internal engagement campaigns to enhance brand visibility, stakeholder connection, and campaign effectiveness

  • Head Of Marketing at Fuchs Lubricants Co.
    Nov 2021 - Jun 2022 · 8 mos

  • Senior Key Account Manager- Marketing at MAXMEDIASD
    Jun 2017 - Oct 2021 · 4 yrs 5 mos

  • Qatar Airways (4 yrs 4 mos)
    • Regional Sales Coordinator
      Sep 2012 - Mar 2014 · 1 yr 7 mos

      Job Description reporting to management via cargo pricing & sales support officer on recent market development or major concerns. - Continuously strive to enhance cargo service level-proactive reaction to market demand, find and share creative solutions with cargo pricing & sales support officer to increase QR market share for the designated region. - Calculate the cost involved in transporting the cargo from one to point in order to derive rates by comparing with handling charges, operational expenses all the stations (online/offline) to meet the market condition.

    • Senior Customer Services Agent
      Dec 2009 - Sep 2012 · 2 yrs 10 mos

      Job Description Attending inbound communication pertaining to cargo shipment status. Interact with walk in customers. Tracking consignment locations and advising customers of the freight and trading industry in Qatar about release dates, up-date customers on possible delays under provision of explaining its cause. Assist superiors with statistics and other performance reports.

  • Logistics Coordinator at GEODIS
    Apr 2005 - Aug 2007 · 2 yrs 5 mos

    - Coordinate international and domestic shipments (air, sea, and land) from origin to destination, ensuring timely pick-up, transit, and delivery.  - Manage daily logistics operations including booking with carriers, preparing shipping instructions, and monitoring cargo movement.  - Communicate with clients to understand shipment requirements and provide status updates  throughout the shipping process.  - Prepare, verify, and process all required shipping documentation (e.g., invoices, packing lists, bills of lading, customs declarations).