Wyfadah + 2 more · University of Science and Technology, Yemen
I am an operations and digital transformation executive whose career began in 2003. I combine business leadership, digital product development and hands-on management of complex operations across multiple locations and sectors. My focus is translating business needs into scalable products, clear performance measures and practical improvements in efficiency, service quality and profitability. I have built and managed operational KPIs, reporting and cross-functional teams. My experience includes leading Fodoapps, a cloud restaurant management SaaS business serving more than 5,000 restaurants; turning SmartPanSaudi from losses to profitability and shifting its focus toward cloud products; and founding Wyfadah to automate service workflows and field coordination. At Alkaff Group, I have contributed to executive decision-making, budgeting, operational planning, transportation, accommodation and digital transformation. I have also advised Safwa Group on transportation management systems and operational improvements. My sector experience spans restaurant technology, transportation and Hajj and Umrah services. Core strengths: Operations Management | Digital Transformation | Operational Excellence | Product Strategy | SaaS | KPI & Performance Management | Process Improvement | Budgeting | Business Turnaround | Stakeholder Management.
Led a cloud restaurant management SaaS business serving more than 5,000 restaurants. • Owned product strategy, team building, the SaaS business model and market expansion. • Built and scaled cloud products that support restaurant operations and management. • Drove growth through product focus, operational automation and commercial strategy. • Supported a platform processing more than 56 million invoices and more than SAR 4 billion in annual client sales; these figures reflect customer activity rather than company revenue. • Expanded across multiple markets and aligned product priorities with customer and business needs.
Led the transformation of a traditional software business into a cloud product company. • Turned the business from losses to profitability. • Reduced cost of goods sold, direct costs and indirect expenses. • Shifted the strategy from custom software services toward scalable cloud products. • Concentrated resources on the most profitable products and business lines. • Established the business direction, operating model and product priorities.