Sacramento, California, United States
I have launched several companies during my journey, where I have utilized my skills in agile leadership and product lifecycle management. My goal is to promote innovation and efficiency within our operations, in line with the company's vision of delivering outstanding value. I am dedicated to nurturing a culture of continuous improvement and strategic growth, while using my expertise to bring diverse perspectives and dynamic solutions to our team. Before taking on my current role, I worked as a Brand Manager and Consultant at private label businesses. During this time, I refined my skills in e-commerce strategy, including brand and campaign management. My collaborative efforts with creative teams significantly contributed to driving sales and optimizing our market presence. This experience has greatly influenced my approach to leadership and strategy execution.
•Administered brand management from manufacturing to end customer • Created and managed all Amazon listings through Seller Central; coordinated with creative department for images, A+ Content, Enhanced Brand Content, and videos. Wrote copy for title, bullets, and description, and found relevant keywords to bring organic traffic to each listing • Drove additional sales through Sponsored Product Campaigns on both Amazon platforms; set up campaigns and administer to ensure we are marketing each product effectively • Managed orders from independent/specialty retailers • Assisted with customer support and consumer issues • Negotiate prices and deliveries with factories overseas and created and analyzed weekly sales report