Switzerland
⌚️ Passionate about the world of luxury watchmaking from an early age, I naturally turned to this field of activity to consolidate my ambition. ⌚ 💎 My passion and proactivity don't stop there currently in the process of obtaining the FHH (Fondation de la Haute Horlogerie) certification and Gemological Institute of America (GIA) certification process in order to Diamond Essentials level. ⌚️Above all, what attracts me and makes me tick is the love of the product, from its development to its marketing. That's why, today, I'm doing a Master's degree with the choice of a specialization in Product Marketing that combines both numerical analysis, sales & marketing strategies and finally product development. 📌 I'm a committed, creative, visionary and altruistic person with a team spirit developed through my various experiences. ------ ⌚️ Passionné depuis mon plus jeune âge par l'univers de l'horlogerie de luxe, c'est naturellement que je me suis tourné auprès de ce domaine d'activité afin de consolider mon ambition. ⌚ 💎 FHH (Fondation de la Haute Horlogerie) | GIA Diamond Essentials. ⌚️Avant tout, ce qui m'attire davantage et me fais vibrer est l'amour du produit, de son développement, à sa commercialisation. C'est pourquoi, aujourd'hui, je réalise un Master avec le choix d'une spécialisation en Marketing Produit qui allie à la fois des analyses chiffrées, des stratégies commerciales & marketing et enfin du développement produits. 📌 Personne engagée, créative, visionnaire, et altruiste avec un esprit d'équipe développé à travers mes différentes expériences.
• Association for inter-school watchmaking enthusiasts • 32 active members of the association divided between the office, the marketing and communications pole, the conference and events pole and the partnership pole. •18 schools represented: ESCP, EDHEC, SKEMA, NEOMA, IÉSEG, KEDGE, EM GRENOBLE, AUDENCIA, BSB, EXCELIA, ESCE, INSEEC, ESDES My role is to support and supervise a team of 10 students in planning and organising events such as inspirational talks and visits to retailers and manufacturers, among others.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 - Contribution to the development of the Watchmaking Pilot Project developed by Louis Pion. Creation of product sheets | Participation in meetings with various project managers | Project improvement - Strategic analysis and recommendations development and improvement of brand image among young people (20 -25 years old). Competitive product analysis, marketing positioning strategic marketing actions, budget deployment - HERBELIN Extended Warranties (analysis after-sales service, product marketing, competitive intelligence on 46 watch brands, management control, cost forecasting, 360° communication...) - Market research JOURDAN BIJOUX Jewellery division (market analysis, competitive analysis analysis, strategic recommendations, merchandising analysis…) - Work in collaboration with the after-sales service manager (in-depth analysis of watches returned to after-sales service, identification of minor defects following after-sales service). 𝗗𝗮𝘁𝗮 & 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 - Statistical analysis of e-commerce site sales - Analysis and determination of production requirements to optimize production, purchasing and replenishment. - Product analysis, financial analysis, and competitive analysis of the Turkish market. Strategic development proposals for commercial development in Turkey. - Pricing analysis, competitive positioning on the Indian market. HERBELIN establishes a presence in India. - Definition of a persona for marketing targeting, highlighting the best-selling watches over the 2 periods, highlighting the best sales during important dates (Mother's Day, Father's Day, end-of-year period, etc.) - Weekly analysis of watches left to deliver for the 6 brands in the Herbelin Group portfolio. - Statistical analyses of Click & Reserve figures (number of watches reserved, number of watches sold, number of unsold watches, sales achieved by our jeweler network, invoiced sales, etc.).
HERBELIN, a traditional French watchmaking company, family-owned and independent, located in Charquemont, in the Haut-Doubs region. Founded in 1947 by Michel Herbelin. 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - E-commerce B to C customer manager - Analysis of financial sales statistics - Product and competitive market analysis - Digital project management - Management - Optimization of e-commerce site - Order management - Inventory management - After-sales service / Customer returns / Complaints management - Quality improvement follow-up - Social network monitoring (LinkedIn and YouTube)
- Creating a DUERP (Single Occupational Risk Assessment Document) - Global analysis of the company - SST risk awareness - Customer relations