Toronto, Ontario, Canada
I build revenue systems, not just campaigns. Over 15 years I've led marketing across legal (PI & family law), automotive dealer groups, affiliate/ecommerce, and B2B SaaS. Most recently at Intercap Inc., I built the marketing department from the ground up — 10-person team, $250K/month budget, full P&L ownership. Reduced CPL from $300 to $80. Maintained 3:1 ROAS. Took ARR from $5M to $10M. I operate at the intersection of performance marketing and AI automation — using OpenAI, Claude, and Gemini to reduce manual overhead and accelerate pipeline velocity. Currently seeking a permanent Director of Marketing or Head of Growth role in Toronto. Open to hybrid or on-site. Channels: Google Ads · Meta · LinkedIn · Programmatic · SEO · Email Outbound Industries: Legal · Automotive · SaaS · Real Estate · Ecommerce Tools: GA4 · HubSpot · Salesforce · Close CRM · Instantly.ai · Apollo.io
Built the marketing department from scratch — grew team from 1 to 10 specialists across PPC, SEO, Email, Content, Social, and Web Dev. Owned full marketing scope: performance, brand, content, and organic. Accountable to ARR and CPL — reduced CPL from $300 to $80, maintained 3:1 ROAS on $250K/month budget, and drove ARR from $5M to $10M (80% marketing-attributed). Deployed AI-driven bid automation across Google Ads, Meta, and LinkedIn. Executed 1M+ email sends/month via Mailgun/SendGrid. Led cross-functional strategy and sales alignment with product and revenue teams.
Managed paid search, display, and programmatic ads across 5 high-traffic affiliate review sites: RateMDs, Treadmill Reviews, AutoGuide, FitRated, and Red Flag Deals. Executed traffic arbitrage — bought low-cost DSP traffic and monetized through affiliate and ad revenue across fitness, health, and automotive verticals. Grew affiliate revenue 75% while reducing CPC by 45% via algorithmic bid management.
Managed 70+ SMB and enterprise accounts across legal, automotive, trades, and mortgage. Key clients: Diamond & Diamond PI, Preszler Law, Mr. Rooter Plumbing, Rafih Auto Group, Subaru Canada. Consistently achieved 5x+ ROAS. Built KPI dashboards automating 30% of reporting workload.
Managed Google Ads for 20+ Canadian dealerships including Pfaff, Macdonald, Policaro, Zanchin, Budds, and Rafih Auto Groups. Led new and used inventory campaigns — model launches, seasonal promotions, OEM co-op compliance.