Emmanuel Perrin

Chief Executive Officer at Panerai

Geneva, Geneva, Switzerland

About

Experienced manager and team leader. Client Focused. Business unit, profit center and team general management, business development, process and organisation optimisation, commercial negotiation. Retail and wholesale network specialist in the luxury industry. Specialties: Lead and develop, branding, strategy definition and implementation, business development and transformation.

Experience

  • Chief Executive Officer at Panerai
    Apr 2025 - Present · 1 yr 3 mos

  • Head of Specialist Watchmakers - Switzerland at Richemont
    Nov 2017 - Mar 2025 · 7 yrs 5 mos

    Senior Executive Director 11/2017-09/2021. Managing the Watch Division of Richemont - A. Lange & Soehne, Baume, Baume et Mercier, IWC, Jaeger Lecoultre, Panerai, Piaget, Roger Dubuis, Vacheron Constantin

  • Cartier (8 yrs)
    • EVP of Sales - International Commercial Director - Switzerland
      Jun 2014 - Dec 2017 · 3 yrs 7 mos

    • President & CEO - USA
      Jan 2010 - May 2014 · 4 yrs 5 mos

  • Van Cleef & Arpels (8 yrs 11 mos)
    • President & CEO - USA
      Jul 2006 - Dec 2009 · 3 yrs 6 mos

      Managing three different entities, VCA inc, VCA distribution and les Ateliers Van Cleef & Arpels (production company) for the Americas and Caribbean area. Overlooking all distribution channels for North, Central and South America and the Caribbean. Supervising Les Ateliers, Van Cleef and Arpels, a manufacturing workshop in NYC. Management of 105 employees.

    • President and Representative Director - Japan
      Feb 2001 - Jun 2006 · 5 yrs 5 mos

      Management of 17 retail stores and 115 staff in three countries. Japan Termination of 27 year long contract with former distributor, including share buy back negotiation. Termination and take over of the wholesale watch distributor Osawa, redefinition and implementation of a new wholesale strategy. Subsidiary set-up. Re-definition and implementation of the brand strategy. Group pilot fiscal scheme and corresponding tools implementation. Warehouse and logistics restructuring. Korea. Termination of distribution (domestic) and agency (duty free) contracts. Subsidiary set up in April 2002. Rationalisation of the duty free network. Renegotiation of trade terms and modus operandi generating additional margin. DFS Ltd : Account handling. Hawaii store opening in March 2001. Rationalisation of trade terms to increase sales, margin and stock rotations.

  • Retail Vice President - Germany at Cartier
    Mar 1999 - Feb 2001 · 2 yrs

    In charge of the complete operations, development and P&L of the retail network (13 boutiques, 77 staff). Termination, take over and integration of external stores into own retail network (5 stores). Creation and organisation of the Northern Europe team/structure (Holland, Germany, Austria) and prospecting in Scandinavia and Central Europe Opening, construction and renovation of 3 pilot sites for Cartier’s new concept stores. Definition of action plans per store and implementation including extensive event programs.