Zollikon, Zurich, Switzerland
More than 15 years of proven records in the lingerie, apparel and footwear industry, in category management, sales and merchandising. Ability to think “outside of the box,” enjoys challenges and is solutions-oriented Possesses an entrepreneurial spirit and continuously innovates to achieve great results. Communicates with honesty and kindness, and creates the space for others to do the same.
-lead centralized brand assortment strategy accross different channels in Europe -work closely with head of each channel to ensure commonality, and best implementation of assortment strategies -Strong collaboration with Product management, and marketing team to define seasonal consumer stories and ensure brand vision is conveyed to consumer while optimizing business plan and inventory management
-Define assortment guidelines by channel cluster for all Triumph categories in Europe, in close collaboration with sales and regional buying teams (retail, online and wholesale) to ensure maximum commonality and drive one consistent image and positioning -Work in close collaboration with Production creation team, to break down budget plan by categories and channel -Provide business intelligence, and strategic guidelines to maximise customer interest and sales levels accross different channels and countries -Work closely with brand marketing and visual merchandising teams to develop impactful 360° launch plans and develop all set of assets -Analyze guest data and CRM data with a focus on understanding consumer needs and future business opportunities -Animate go-to market meetings to ensure alignment within departments and accross channels - Contribute in regular cross-functional projects ( business model workstreams)
-Creation of the collection framework and control of the complete collection development process -Preparation of product-driven analyses as well as collecting all relevant market feedbacks and monitoring of important KPIs -Responsibility for pricing and price positioning for all European markets -Proactive consolidation and transformation of commercial product requirements into product development -Cooperation with the Design team and Development teams throughout the whole collection development process for all categories -Collaboration with thel Buying teams to define the product assortment for all channels ( omni channel, wholesale, distance retail)
-Relaunch of Sports sub brand Triaction accross Europe, Asia and Japan ( brand positioning, CI, product offer, Go to Market) -Accountable for driving the successful creation and execution of category plan that contribute to the financial success of the company by meeting and exceeding sales, gross margin and inventory productivity goals through all respective channels -Responsible for the pre-season planning process, breaking down roadmap stories into seasonal line plan and managing style/sku productivity -Collaborate closely with regional merchandising teams to ensure that global and regional needs are incorporated into the line plan -Proactively gather, analyze and drive insight from local market knowledge and competitive landscape across all channels Manage the product lifecycle -Lead the in-season management of product category, through flow, product education, and marketing calendar Provide leadership for their respective pod to meet key Go To Market deliverables -Collaborate with cross-functional teams with a focus on strategic priorities ( Design, Visual merchandising, marketing, sales, Supply chain) -Responsible for Merchandise storytelling and global concepts
Preserved the business within the accounts and generated new opportunities (won- back key accounts and opened new ones) Identified products and pricing that would suit the costumer’s needs ; developing Special Make-ups as additional opportunities to the core range Created credibility, built strong, lasting client relationships and earned the client's trust Established new strategies and analyzed business trends ( developing never out of stock report) Managed objectives and plans to develop the Brand awareness, and increase market share Worked closely with the product team to define distribution plan Made and closed sales, redefined sales terms when needed to ensure optimized profitability Skills developed : Ability to transform the clients need into a realistic project for the company Negotiation skills Presentation skills (verbal and written communication skills)
Developed comprehensive Category Business Plans (assortment, pricing, promotion, shelf placement and coordination with cross functional teams) that were consistent with the company's overall goals and the strategies for these categories Identified customer needs and business trends and developed the guidelines required to achieve higher sales and gross margin Helped control stock levels by varying delivery schedules or recommending clearance sales Continually monitored and assessed performance vs. budgeted objectives Responsible for phasing, allocation, replenishment & promotional stock needs Negotiated contracts with lifestyle brand companies specifying quality, quantity and delivery schedules Worked with the latter to develop new and exclusive products to build customer’s loyalty and develop the awareness of Go sport/Courir Worked closely with Visual Merchandisers to redefine ”visual themes” by segment and ensured their implementations in stores Presented seasonal strategies and collections at sales meetings to audiences up to 200 people Skills developed : Ability to interpret relevant insights from various resources Ability to work to tight deadlines Ability to analyze statistics and spot trends Advanced Excel skills ( creating reports, manipulating data from different sources)