Saint Lucia
Experienced Sales and Marketing Professional with a proven track record of identifying market opportunities and developing effective strategies for new product introductions. Skilled in leveraging social media, radio & TV campaigns, in-person sampling, product placement, and merchandising to increase brand awareness and drive sales growth. Currently focused on achieving aggressive market share targets for Polini, the Italian Bitter and Decordi Italian Wines , in both on-premise and off-premise distribution channels. Let's connect to discuss how I can help your brand succeed in your competitive local market.
1. Develop and execute targeted marketing strategies across various channels to increase market share in on-premise and off-premise distribution channels. 2. Monitor market trends, consumer behaviors, and competitor activities to optimize marketing efforts and deliver measurable results for the brand. 3. Utilize expertise in sales strategy development, commercial and P&L management, and key account management to effectively communicate with clients and build strong relationships to drive business growth. 4. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives and achieve business objectives. 5. Track and analyze marketing performance metrics to continuously improve campaigns and ensure ROI. 6. Manage marketing budget and allocate resources effectively to achieve maximum impact and ROI
1. Conducted market research to identify opportunities for product growth, including surveying competing brands in terms of taste, pricing, market share, product placement (shelf and chillers included), consumer appeal, and existing advertising campaigns. 2. Developed email marketing campaigns to reach potential and existing customers, promoting new product launches, and driving sales. 3. Identified leads and created targeted outreach strategies to increase brand awareness and grow customer base. 4. Acquired extensive product knowledge and communicated product benefits and features to customers and sales teams. 5. Collaborated with cross-functional teams, including sales and operations, to develop effective marketing strategies and achieve business objectives. 6. Assisted in the planning and execution of marketing events and promotions, such as in-store demos and tastings, to drive sales and increase brand visibility
1. Managed a company specializing in the sale and distribution of food items, including warehousing, sales reps, delivery vans, accounting, and customer service sectors. 2. Acquired extensive product knowledge and communicated product benefits and features to customers and sales teams. 3. Conducted market research to identify leads and potential growth opportunities. 4. Set monthly targets for the sales teams and provided guidance and support to achieve these targets. 5. Collaborated with cross-functional teams to develop and execute effective marketing plans to increase sales and achieve annual depletion targets. 6. Monitored sales performance and provided regular reports to senior management, identifying areas for improvement and optimization. 7. Ensured that customer service levels were maintained at a high standard, resolving any customer complaints or issues in a timely and satisfactory manner. 8. Managed the logistics and delivery of products, ensuring that all orders were fulfilled accurately and on time. 9. Maintained strong relationships with key customers, identifying and responding to their needs and ensuring customer satisfaction.
1. Worked remotely for Gruppo Campari for over 8 years, spending 3 weeks per month working from home and 1 week per month on market visits to at least 2 islands per trip. 2. Dealt with clients in 25+ Caribbean and Central American countries. 3. Created annual brand plans and monitored their execution, both remotely and in person. 4. Conducted monthly market visits and trained sales staff on brand knowledge and application. 5. Achieved the highest shipments of Campari products from Italy to the Caribbean in 2011 for the previous 8 years, with a 78% increase over recession numbers of 2009. 6. Achieved annual depletion targets for individual markets and shipment targets from Italy to the region during tenure with the company. 7. Co-created two regional Campari Poster Girl Search TV series involving participants from Jamaica, St. Lucia, The Bahamas, Trinidad, and Guyana. 8. Organized two regional Skyy Flair bartender tournaments in 2009 and 2010. 9. Organized the first-ever Campari-based regional Brand Manager's Retreat in 2009. 10. Switched distributors in the Dominican Republic, St. Vincent, Antigua, and the Cayman Islands to Campari's benefit between 2010 and 2011. 11. Coordinated with legal teams to implement exclusive distribution agreement contracts in specific markets. 13. Collaborated on the transition of Gruppo Campari's international portfolio from Campari Mexico to merge with J Wray & Nephew's portfolio in Jamaica in 2014.
1. Consistently monitored market trends, consumer behaviors, and competitor activities to optimize marketing efforts and deliver measurable results. 2. Demonstrated expertise in sales strategy development, commercial and P&L management, and key account management. 3. Built strong relationships with clients and effectively communicated to drive business growth 4. Set monthly targets for sales teams and achieved them consistently 5. Successfully improved sales of E&J Gallo portfolio as Brand Manager, achieving a growth from 14K x 9Lt. cases to 45K x 9Lt. cases in the first 3 years. 6. Improved sales of Campari as Brand Manager, achieving a growth from 6K x 9Lt. cases to 18K x 9Lt. cases in the first 3 years. 7. Relaunched full Nestle portfolio in all key accounts in the local market as Key Accounts Sales Rep 8. Exceeded monthly $1Mil. target by 50% for Nestle portfolio.