Kansas City, Missouri, United States
I am a B2B influence orchestration (analyst/influencer relations) professional who is passionate about the intersection of people, data, tech and creativity. I love to work with numbers, words and visuals, and I enjoy pursuing creative and analytical challenges. My recent roles have included client services, data visualization and market research. I have professional experiences in advertising, PR/communications, analyst relations, influencer relations and academic settings. Core strengths include building strong client relationships, managing projects, synthesizing insights and developing messaging strategy. I strive to be driven, reliable, thoughtful and friendly. Experience includes conducting qualitative/quantitative research (social listening + consumer/market research), engaging in data analysis involving statistics and programming languages (Python, R, SQL) and producing data visualizations (Tableau). I'm also eager to talk about AI use cases/prompt engineering and am an aspiring data viz wiz! Ultimately, I strive to connect people with brands/vendors, information and each other through building professional relationships and sharing messages with authentic value.
• Support enterprise (Fortune 100) technology vendor clients in analyst relations (AR) program execution • Develop subject matter expertise in leveraging social listening tools for high-tech analyst and B2B influencer media channels • Execute AR workstreams, leveraging skills in client services, market research analysis, data/insights synthesis and project management • Display strong external and internal communication; steward responsible data storytelling; exhibit deep attention to detail; document complex processes; streamline use of Google Workspace and Microsoft productivity suites (e.g., PowerPoint, Excel); pioneer workflows in AI tooling (Gemini, Claude, Answer Engine Optimization - Profound) • Role Advocate since Feb. 2026: Ensure voices are heard across 20+ ACPs by hosting monthly meetings to share resources, providing 1:1 support, coordinating with other advocates and attending bimonthly meetings with company leadership to provide ideas/feedback • Supported a summer intern as a "swim buddy" (company culture mentor) • Invited to participate in "Influence the Way" training in a cohort of 13 emerging leaders • Honorable team mention for Q1 '26 Spotlight "Innovator Award"; individual recipient of department's Q3 '25 "Persistence Award" and Dec '25 / July '26 Spotlight "Giddy Up" award • Completed internal certification on B2B influence and sources of buyer trust "Spotlight is pioneering the future of influence orchestration in the B2B buyer journey. Founded in 2012, Spotlight is the world’s leading analyst relations consultancy and industry platform - Spotlight Oz. We are trusted by 165+ teams globally and have partnered with tech giants like Google, Dell, NetApp, and ServiceNow and the next generation of market leaders. We elevate their reputation and brand influence with services and support that comprehensively integrate the influence of analysts, customers, peer reviews, and AI-driven discovery across the full B2B buyer journey and customer lifecycle."
Spring 2025 (Teaching Assistant - Data Visualization in Business) • Provided feedback/grading for data visualizations, helping students responsibly and creatively tell data stories through appropriate representations of data and professional chart styling • Contributed to student coaching in data cleaning/processing steps, including joins/relationships and calculated fields • Held weekly office hours for student support and engaged in professional face-to-face and email communication with students, the professor and another TA • Attended lectures to assist with in-class exercises in Tableau Desktop, Tableau Prep Builder and Microsoft Power BI Fall 2024 (Grader - Business Analytics, Information Security) • Supported business analytics/information security courses, leveraging knowledge from business analytics major and professional exposure to topics in information security • Covered analytics topics such as data-driven decision-making, data ethics, data monetization, basic SQL, benefits of cloud computing and digital inclusion • Covered security topics such as the CIA (confidentiality, integrity, and availability) triad, the importance of multi-factor authentication (MFA) and an introduction to understanding cyber threats • Provided student feedback/grading for written and SQL-based materials Fall 2024 (Data Visualization Support for Academic Research - Student Competition) • Responded to a creative brief to provide supplementary visualizations for a finance professor/researcher publishing academic research - work was selected for consideration in research inclusion
• Per semester, monitored approximately 10 week-long consumer behavior online survey studies • Pursued an interest in learning more about the marketing research field and contributing to the facilitation of academic research at an AAU and R1 research university • Professionally greeted and checked in study participants, observed the lab setting, answered participants' questions and managed computers
• Developed analyst relations (AR) acumen and deepened my passion for client service while supporting enterprise clients • Built context in supported client industries (enterprise SaaS, IT managed services, supporting hardware, AI-enabled/cybersecure products & services, etc.) • Contributed to a variety of internal and external deliverables focused on AR support, market research interpretation, AI use cases, company culture, newsletter outreach, data management and more • Participated in Spotlight's full-time internship programming in summer 2023 and 2024, including workshops on public speaking and professional development; contributed as a part-time employee consistently from fall 2023 through spring 2025 "Spotlight is an analyst relations firm committed to helping technology and services companies create productive relationships with influential and knowledgeable industry analysts. Our team of experienced AR pros provides strategic and operational AR support to companies from the Fortune 500 to startups. Using our proprietary platform Spotlight Oz, we help our clients and customers use analyst insights to build better analyst relationships, improve their products and services, and ultimately be recommended more often."
• Stayed actively involved in my family's three-generational business selling fireworks around Independence Day, learning about day-to-day operations and out-of-season preparations for a seasonal business • Maintained an up-to-date deep and broad knowledge of product offerings • Handled point-of-sale transactions • Stocked shelves and participated in labor/set-up activities • Conducted sales on the floor • Developed a passion for customer service, engaging authentically with customers through sales and transaction processes • Was present in whatever capacity I could be to help customers quite literally get the "most bang for their buck!"
• Scheduled and conducted meetings with the client to understand the organization's needs • Facilitated project management for a team including five other students, which involved scheduling meetings, creating agendas, organizing task management spreadsheets and facilitating team check-ins • Created weekly briefings with team progress • Collaborated with the team to conduct secondary and primary research, develop a communications strategy utilizing MBO (Management by Objectives) Planning and, ultimately, propose a new tagline and vision statement for the organization • Coordinated a site visit to understand the brand experience • Compiled a 98-page plansbook showcasing detailed research/findings and proposed strategies/tactics and also delivered a 25-minute team presentation to the client and other stakeholders
• Represented the 100-year legacy of the School of Business as well as its current student experience, growing my understanding of educational institution operations and professionally representing a brand • Utilized professional (face-to-face as well as written) communication skills with various internal and external stakeholders to communicate the benefits of attending/supporting the School of Business • Leveraged soft skills and subject matter knowledge while giving building tours to provide prospective students and their families with relevant, factual information about academic areas of study, extracurricular opportunities and student support resources • Served as a short-term student ambassador in April for meeting with potential candidates for the Dean of the School of Business role • Discussed connections between my academic and professional experiences by sharing the benefits of the business analytics major at a special event presentation • Contributed student support to a panel for parents/guardians of prospective students • Reliably contributed to ad hoc tasks such as preparing booklet materials for visitors
• Engaged with the Kansas City advertising community as a student member and scholarship recipient • Participated in ad community events such as Spark KC and the foundation's formal 1:1 mentorship program for students, learning from mentors in 2023-2024 and 2024-2025 in the areas of client service and marketing operations • Learned from personalized, 1:1 job shadow visit days to agencies including VML, BarkleyOKRP and Seismic Digital to learn more about roles in account management, project management, strategy, research/intelligence, social media and marketing ops