Antwerp, Flemish Region, Belgium
Ambitious Junior Key Account Manager with a passion for building strong brands and driving commercial growth in the fast-paced world of FMCG. I thrive on combining insights, creativity, and collaboration to develop strategies that elevate performance and strengthen the impact of our NIVEA and Hansaplast portfolio. Always eager to learn, grow, and work with partners who share the drive to deliver meaningful results. Let’s connect!
As Jr. Key Account Manager, I am responsible for driving the commercial development of a key strategic account within the Belgian market. I oversee the performance of the NIVEA, Labello & Hansaplast portfolio, collaborating with cross-functional teams to unlock growth, refine promotional plans, and enhance the brand presence. My focus lies in turning market insights into impactful initiatives that strengthen both category development and overall business results.
As Category Manager for Eucerin and Hansaplast, I’m responsible for driving category growth through data-driven insights, strategic planning, and close collaboration with internal and external stakeholders. My role includes developing and implementing category strategies, optimizing product assortments, identifying growth opportunities, and aligning with both sales and marketing teams to strengthen our brand presence across key channels. With a strong focus on shopper behavior and market dynamics, I aim to deliver long-term value for both our brands and our partners.
As Junior Shopper & Customer Marketing Manager for Hansaplast, I am responsible for developing and executing marketing strategies that enhance customer & shopper experiences. My role involves analyzing consumer behavior and identifying market trends to implement effective promotional campaigns. By collaborating closely with various departments, I ensure optimal product positioning and respond to customer needs and market demands. I strive for POS (Point of Sale) excellence to maximize product visibility, support category management initiatives to optimize product assortment and shelf space, and assist in brand management activities to strengthen Hansaplast's market presence.
As a Techno-Economic Analyst intern, I was responsible for analyzing the economic viability and technical feasibility of a project focused on waste processing components. My role involved conducting detailed cost-benefit analyses, evaluating market trends, and assessing the impact of technological advancements on economic outcomes. I collaborated with cross-functional teams to gather data, develop models, and provide insights that informed strategic decision-making.
(Student Job in summer) As a Student Young Potential at Kenvue, I was involved in various projects aimed at enhancing the company's market presence and operational efficiency. My role included conducting market research, analyzing data, and providing insights to support strategic decision-making. I collaborated with cross-functional teams to develop innovative solutions and contribute to the optimization of processes. My goal was to leverage my skills and knowledge to support Kenvue's growth and success, particularly for the pharmaceutical brands (Nicorette, Imodium, Motilium, Daktarin).
As an Intern in Shopper & Customer Marketing, I supported the development and execution of marketing strategies aimed at enhancing customer experience. My responsibilities included analyzing consumer behavior, identifying market trends, and assisting in the implementation of promotional campaigns. I collaborated with various departments to ensure optimal product positioning and responded to customer needs and market demands. My goal was to contribute to POS excellence, support category management initiatives, and assist in brand management activities to strengthen the market presence, with a particular focus on Kenvue's pharmaceutical brands such as Nicorette, Daktarin, Imodium & Motilium. - Bachelor's thesis: Agile Way Of Working - a qualitative study at Kenvue