Emma Procter

Gaming: Research - Insights - Strategy - Leadership

Wellington, Wellington, New Zealand

About

With 20+ years of experience in Market Research, Customer Insights, Marketing and Strategy, I help businesses understand their audiences and markets to make smarter decisions. I work at PikPok, New Zealand’s largest gaming studio, where I apply this in the gaming sector. Customer-centricity is the common thread running through my career, connecting my work across industries, roles, and projects.

Experience

  • Board Member at NZGDA
    Nov 2025 - Present · 8 mos

  • PikPok (Full-time · 5 yrs 8 mos)
    • Research Director
      Jun 2025 - Present · 1 yr 1 mo

      Manage team of 7 Game User Researchers, Market Researchers and Collaborate with ANX to develop a wholistic data-driven picture of our markets, products and players.

    • Research Manager
      Apr 2022 - May 2025 · 3 yrs 2 mos

      Managed both Market and Games user research disciplines

    • Market Research Manager
      Nov 2020 - Mar 2022 · 1 yr 5 mos

      Established the Market Research discipline at PikPok

  • Market Research Consultant at Juliette Hogan Ltd
    Jul 2020 - Nov 2020 · 5 mos

  • Brand and Marketing strategy consultant at Double Denim
    Oct 2018 - Dec 2018 · 3 mos

  • Marketing strategy consultant at JacksonStone & Partners
    Nov 2017 - Nov 2018 · 1 yr 1 mo

    Reviewed marketing positioning to identify brand challenges and opportunities and develop an approach for delivering an effective marketing strategy.