Auckland, Auckland, New Zealand
A business analyst/consultant specialising in delivering change in order to drive business performance through proactive analysis of relevant data, market trends, customer needs, and development of effective implementation strategies. Responds to ever changing business needs and preferences in a systematic and tactical way and excels at implementing operational assessments and conducting functional requirements analysis for business operations. An innovative strategist with a proven track record of understanding business requirements, challenging the status quo, managing big sets of data and converting them into actionable insights that drive company value. A distinguished data translator who can bridge the gap between data scientists and executive decision makers. Proven ability to furnish insights, analytics and business intelligence that have been used to advance opportunity identification, process re-engineering and business growth. Renowned as a motivational and inspirational manager capable of training and developing teams fit for purpose and solutions delivery.
Managed a team of analysts who provided insights to the business to aid decision making and drive profitable growth. Product owner with accountability for maintaining and improving White Stuffs' transactional and customer database. Go-to expert for anything data or strategy related and a key point of contact for third party data agencies.
Provided data, insights, and recommendations predominantly to the Marketing, Loyalty, CRM, Retail, and project teams in order to assist with strategic direction, sizing campaigns, cost/benefit analysis, optimising target audience, tracking performance over time and informing decision making. Spearheaded the improvement of the company’s data set, implementing new and tactful ways of combining data for a holistic and strategic view.
Developed and implemented pricing strategies to maximise revenue on domestic flights. Used large internal databases to extract and analyse data which assisted in making pricing and other operational decisions.