Emma Newman

CRO EMEA | Sustainability Leader | Digital Subject Matter Expert | International Business Leader | Driver of Commercial Change | Customer First

London, England, United Kingdom

About

As CRO EMEA at PubMatic, I lead commercial strategy and revenue performance across a complex, multi-market region within the global digital advertising ecosystem. With more than 25 years in digital media and technology, my career has been defined by operating at industry inflection points, from early digital transformation to programmatic infrastructure and now AI-driven evolution. I specialise in aligning commercial growth with long-term strategic resilience. That means navigating regulatory change, platform concentration, privacy evolution and AI acceleration while delivering disciplined, sustainable revenue outcomes. My leadership approach combines commercial accountability with system-level thinking, recognising that durable value creation requires strong governance, transparent economics and principled decision-making. Having progressed from marketing and transformation roles into senior revenue leadership, I bring a cross-functional perspective that spans go-to-market strategy, organisational design, operational execution, and ecosystem stewardship. I am particularly experienced in scaling businesses through complexity, balancing performance with risk management, cultural clarity and stakeholder alignment across diverse markets. Beyond revenue delivery, I am deeply committed to building accountable organisations where high standards, sponsorship and measurable equity expand access to leadership. I believe sustainable businesses are built not only on financial performance, but on trust - with customers, partners, regulators, employees and shareholders. As the open internet navigates its next chapter, shaped by AI, evolving regulation, and shifting power dynamics, I am motivated by contributing at the enterprise and governance level to ensure growth, responsibility and long-term value remain aligned.

Experience

  • PubMatic (11 yrs 11 mos)
    • Chief Revenue Officer (CRO), EMEA
      Aug 2019 - Present · 7 yrs

      Reporting directly to the Chief Growth Officer, with responsibility for leading PubMatic’s EMEA business.

    • Country Manager, UK
      Jan 2017 - Jul 2019 · 2 yrs 7 mos

      Reporting directly to the VP, EMEA, with responsibility for leading PubMatic’s UK business tasked with growing PubMatic’s unique approach to the market ensuring that our customers (both supply and demand) are continually benefitting from our transparent and customer first approach to the market.

    • Vice President, Marketing, International
      Sep 2015 - Dec 2016 · 1 yr 4 mos

      Reporting directly to the company President, with responsibility for leading the International marketing function of this global organisation. Charged with developing a marketing team and strategy that drives the achievement of company brand and revenue goals across multiple, diverse territories.

  • Marketing Director at Clear Channel UK
    Oct 2011 - Aug 2014 · 2 yrs 11 mos

    Working as part of the UK Management Board with responsibility for creating and managing the execution of a holistic marketing strategy.

  • AOL (2 yrs)
    • Senior Director, UK Marketing
      Nov 2010 - Oct 2011 · 1 yr

      Responsible for all UK marketing activity across the AOL network, including consumer, B2B, SEO/SEM, Social & Mobile.

    • Director, European Business Operations
      Nov 2009 - Nov 2010 · 1 yr 1 mo

      Responsible for end-to-end business operational excellence ensuring operational readiness of all business groups by providing business planning, program management, learning & development, b2b marketing and business improvement support.

  • Microsoft (3 yrs 6 mos)
    • Head of Business Excellence, Microsoft Advertising, EMEA
      Jun 2009 - Dec 2009 · 7 mos

      Responsible for developing and managing adoption & implementation key Business Excellence initiatives in order to drive greater efficiency, transparency & profitability of the Microsoft Advertising Business.

    • Business Manager, Microsoft Advertising EMEA
      Jul 2006 - Jun 2009 · 3 yrs

      Responsible for the business planning, management & operations of the EMEA sales team - covering 10 major markets and emerging. Running the day to day 'rhythm' and special projects e.g. sales incentive schemes, internal & external communications, business intelligence.

  • Regional Trade Marketing Manager at Microsoft
    2001 - 2006 · 5 yrs