London, England, United Kingdom
At House of Rohl, I am lucky to manage the global product portfolio of three brands that have design, provenance and customer experience at their core. Our brands are specified in some of the most prestigious homes and hotels worldwide. With a passion for product marketing and a strong foundation in brand communications and PR, I bring together creative vision and market insight to craft products that resonate. I take pride in developing beautifully designed, inspirational products with compelling stories that connect meaningfully with our customers and end users.
Leading the global product strategy for the three Iconic Luxury brands within the House of Rohl: Shaws, Perrin & Rowe and Victoria + Albert. • New Product Development • Product portfolio management • Market compliance • Market trends & insight • Brand creative • Brand partnerships
Responsible for leading the EMEAA product strategy for the House of Rohl- four luxury kitchen and bathroom brands.
Bathroom Brand Manager for Victoria + Albert, Perrin & Rowe, Riobel and Shaws; four interiors brands with a reputation for creating beautifully designed products that are specified in luxury residences and hotels worldwide. The team received the President’s Achievement Award in 2022, recognising brand & market growth. Some project highlights are featured below:
• PR - delivering localised B2B and B2C promotion plans in the US and Canada, Europe, Asia Pacific and Australia. • Organised prestigious international events and trade shows, including Salone del Mobile, ICFF NY, ISH Frankfurt, IDS Vancouver, London Design Festival. Developing a programme of events in Victoria + Albert’s showrooms in London and Milan to engage the design community, including a programme of CPD events. • Launched campaigns such as the biennial Victoria + Albert International Design Awards, and the brand's 20th anniversary initiative. • Product launch activations in partnership with design studios including Conran + Partners, Meneghello Paolelli Associati, Steve Leung Design. • Events partnerships with Colour Hive, Elle Décor Italia. Influencer partnerships including Mad About the House, 2LG Studio, Debbie Travis, Sophie Robinson, Leanne Ford. • Developed marketing collateral including brochures, channel support materials, photography and video. • Victoria + Albert was acquired by Fortune Brands Home & Security in 2017. Some project highlights are featured below:
I was responsible for all Marketing, PR and digital activity for Fiona Cairns Ltd, a luxury bakery brand. I joined the company following their involvement in the Royal Wedding in 2011, to capitalise on a number of brand development opportunities following a period of such high profile exposure. • Developed the e-commerce offering from concept to launch, planning seasonal launches and managing a team. • Social media & community management: grew Facebook to 8,000+ and Twitter to 2,000+. Established an email marketing programme, gaining over 10k subscribers in under a year. • Recruited and managed a PR agency to secure publicity, delivering over 200 pieces of coverage in 6 months. • Acted as a brand representative during the planning, filming and airing of The Home of Fabulous Cakes, a 10-part TV baking show with over 1.7 million viewers. Liaised with ITV, the production company and internal teams throughout. • Worked closely with the Design Director to develop licensed product ranges. • Project managed key events for Fiona Cairns Ltd in conjunction with clients including Waitrose, Harrods and Selfridges to increase the brand's presence in the stores. • Managed the official book launch of Seasonal Baking, which was attended by VIPs, journalists and key stakeholders. • Ran an in-depth CSR project to become 0% landfill, meeting client targets and reducing costs.
Red House Foods is a dedicated free-from manufacturer in Wiltshire, primarily focussing on ready meals and convenience foods. • Identified sales prospects and attended meetings with prospective and existing customers. • Undertook in-depth research into the Free From market to identify product position, and developed marketing materials. • Gained product listing for eight products with 3 different customers including the UK’s largest foodservice wholesaler, in addition to supermarket business.
I coordinated The Times Top 100 Graduate Survey at UCL, over six months, managing a team of 22 student researchers. • Increased awareness of the Times Top 100 brand through focus groups, surveys, and promotions • I achieved top results for the company in November 09, by tripling target subscriptions to the Top 100 newsletter at UCL through the use of online and offline marketing methods.