London, England, United Kingdom
Lead the strategy, execution and performance of digital marketing campaigns, driving high-quality new customers to the company's apps. Extensive experience across paid media channels (Apple Search Ads, Google Ads, Meta, programmatic media buying, ad networks and affiliate partnerships). Analyse campaign data to optimise performance and consistently exceed ambitious targets for ROI, LTV, CPA, and user acquisition volume. Collaborate closely with data analytics, finance, legal, procurement and creative teams. Expert in AppsFlyer and app tracking and attribution.
Project managed the region's first telemarketing function, making outbound calls arranging sales appointments for buyers. Influenced positive sales outcomes and the quality of leads by ensuring customers were financially assessed before appointments and dealing with customer enquiries. Reported daily activity and which digital marketing channels were most effective in generating sales leads to the marketing manager. Regularly updated the CRM system with customer communications to track the customer journey, and reviewed the website checking for accuracy, making amendments using the CMS.