Salt Lake City Metropolitan Area
As the Marketplace SEO & Merchandising Manager at Grüns, I support organic visibility and growth initiatives across every marketplace. Leveraging my expertise in SEO, AEO, and data analysis. My role builds on prior success in organic growth strategies and cross-department collaboration, with contributions to driving sales across diverse e-commerce platforms.
-Oversee organic growth strategy utilizing SEO, AEO, and digital merchandising to improve conversion, impressions, organic ranking, and organic sales. -Implement merchandising strategy across over 10 retailers including: Amazon, Walmart, Target, Costco, Instacart, Ulta, and more
- Manage a pod of 2 junior team members, advising them on strategy & organic growth for over 15 brands across the beauty & wellness space -Strategize & execute upon organic growth strategy for portfolio of brands generating over 100m in sales annually -Drive organic visibility on Amazon, utilizing knowledge of the ever evolving Cosmo & A10 algorithm - Collaborate interdepartmentally to drive organic sales on Amazon, utilizing both organic & paid levers -Organize & Manage department wide projects -Present data and organic strategy to clients