Redwood City, California, United States
I build demand engines for AI-native companies, and I run my own function the same way. At Workato, I lead a 35-person global marketing team responsible for $230M in pipeline and $61.7M in ARR, shaping how the company's AI agent and automation story lands with enterprise buyers. What sets my approach apart: I use AI operationally, not experimentally. I've built MCP-connected workflows that let my team plan 70-city event series from CRM data, trigger self-improving outbound sequences off intent signals, and surface project data through an LLM so sellers never have to leave their workflow to act on it. AI isn't a slide in my deck, it's infrastructure I've built and run. Previously built ABM and field marketing organizations from the ground up at Wrike and Optimizely, scaling teams from individual contributor to 15+ and 35+ respectively.
•Own and lead all Demand Generation functions, including Integrated Campaigns, Events, Field Marketing, Paid Media, Email Marketing, Web/Digital, Partner Marketing, and Inbound SDRs •Built and scaled a high-performing, full-funnel demand engine aligned to revenue and pipeline goals •Led teams responsible for sourcing 65% of total pipeline and 48% of closed-won revenue •Drove 40% year-over-year pipeline growth through data-driven strategy, campaign optimization, and cross-functional alignment •Partner closely with Sales, Partnerships, and Executive Leadership to accelerate growth and maximize marketing-sourced revenue impact
• Member of MLT • Oversee teams responsible for generating 30% of the sourced marketing pipeline with a 7x spend to pipeline ratio. • Collaborate effectively across multiple departments including finance, operations, and sales, to identify and eliminate roadblocks, streamline processes, and enhance team productivity and efficiency. • Coordinate Field Marketing teams to sponsor and host local regional events, fostering new business, cross/upsell opportunities, and customer relationship development. Lead national Roadshow initiatives to disseminate content to customers. • Manage Sponsored Event marketers in enhancing Optimizely's brand presence at major Tradeshows worldwide, internal company events, and organizing annual Opticon events globally to showcase the company's offerings to thousands of top customers, partners, and prospects.
• Member of MLT • Took over management of Global Field Marketing, ABM, and Event Marketing teams • Direct ABM marketers in utilizing corporate ICP and additional data sources to categorize prospect accounts into Tier 1, 2, and 3 target lists, collaborating cross-functionally to execute effective programmatic, 1:few, and 1:1 campaigns driving accounts to Closed Won status. • Coordinate Field Marketing teams to sponsor and host local regional events, fostering new business, cross/upsell opportunities, and customer relationship development. Lead national Roadshow initiatives to disseminate content to customers. • Manage Sponsored Event marketers in enhancing Optimizely's brand presence at major Tradeshows worldwide and organizing annual Opticon events globally to showcase the company's offerings to thousands of top customers, partners, and prospects.
• Lead and manage North America ABM and Field Marketing Managers at Optimizely to position the company as the preferred product choice. • Generate 20% of the sourced marketing pipeline with a 7x spend to pipeline ratio in North America. • Direct ABM marketers in utilizing corporate ICP and additional data sources to categorize prospect accounts into Tier 1, 2, and 3 target lists, collaborating cross-functionally to execute effective programmatic, 1:few, and 1:1 campaigns driving accounts to Closed Won status. • Coordinate Field Marketers to sponsor and host local regional events, fostering new business, cross/upsell opportunities, and customer relationship development. Lead national Roadshow initiatives to disseminate content to customers.
• Serve as a member of the MLT, acting as a marketing liaison to Sales leadership and defining strategies for RMM/ABM team alignment within the larger marketing organization. • Expanded and led the ABM organization at Wrike while taking on leadership of the INTL RMM team to unify regional marketing efforts for optimal support of enterprise sales teams. • Manage 3 teams with a total headcount of 15, ensuring alignment and collaboration across functions. • Consistently exceeded quarterly goals, generating over $1.5 million in pipeline from organizations with 5000+ employees under my leadership.
• Spearheaded the successful development and implementation of the Global ABM motion at Wrike, collaborating closely with senior sellers for alignment and campaign success. • Achieved significant results within the first 6 months, generating over $500k in pipeline and achieving a 2.5x ROI through ABM strategies. • Expanded the ABM team by hiring and onboarding 3 new ABM Managers within a year, scaling efforts to target a larger account audience effectively.
• Lead lead generation and pre-sales experience at Sitetracker, overseeing digital, print, and email marketing strategies. • Successfully led a website redesign project to enhance user experience and brand visibility. • Implemented new tools to redefine Account-Based Marketing (ABM) strategies and strengthen the sales/marketing relationship for improved collaboration and results.
• Lead demand generation and product marketing at Bitmovin, driving impactful results. • Successfully rebuilt digital ad campaigns within 30 days, resulting in a 5x increase in trial conversions. • Built ABM strategy to drive pipeline from top ICP accounts. • Manage a team of 4 to enhance pre-sales processes and follow-up strategies for effective lead management. • Develop and execute a content calendar to enhance conversions from organic content using a thematic approach.