Istanbul, Türkiye
Commercial leader with a proven track record of driving sustainable growth through cross-functional collaboration across marketing, growth, partnerships, category management, and operations. Experienced in translating company strategy into integrated commercial and communication frameworks with clear business impact. Recognized for aligning brand, commercial performance, and operational priorities; leading multi-disciplinary teams; and delivering measurable results in fast-paced, high-growth environments.
Strategic planning and governance of the company’s marketing budget across brand, image, and commercial initiatives. Translation of company strategy into integrated communication and go-to-market frameworks, with full ownership of campaign structures, brand concepts, and image initiatives at scale. Leadership of cross-functional teams to ensure strong alignment between brand impact, commercial performance, and business priorities.
Ownership of commercial marketing strategy and effective management of marketing investments. Conversion of corporate strategy into end-to-end communication strategies, including campaign and concept ownership. Measurement and optimization of the commercial impact of brand and image campaigns to support sustainable growth.
Head of the Category Management & Retail Marketing Teams (a combined total of 15 people) whose main responsibilities include; -End to end category management of Snacks & Beverages categories. -Restructuring of GetirMarket's Retail Marketing strategy and launching its self service ad platform "GetirAds" -Third Party (ie. non-supplier) Commercial partnerships.
Head of Strategy Team at AdColony EMEA & LATAM region that covers over 20 countries including The UK, Germany, Turkey, Greece, Denmark, Norway, United Arab Emirates, Brazil, Argentina, Mexico among others.
Sr. Manager of Sales Marketing Team at AdColony EMEA Brands & Agencies; where I work with best-in-class brands and agencies to help them ideate and execute high-impact mobile marketing campaigns.
Manager of Ad Sales Marketing Team at AdColony Growth Markets (a region that covers 14 countries including Turkey, Greece, Denmark, Norway, United Arab Emirates among others) where I work with best-in-class brands and agencies to help them ideate and execute high-impact mobile marketing campaigns.
Brands worked with include: Turkish Airlines, Miles&Smiles, Wingo, Turkcell, BiP, Pınar, Little Caesar's, Dacia. Planning and running branding, image and seasonal campaigns. (Both conventional and digital mediums) Conducting active market researches, competitive analyses and watching industrial trends.
Brands worked with include: Eti, Namet, Kia, Garenta, Çelik Motor, Şenpiliç, LCWaikiki, Burgan Bank. Planning and running branding, image and seasonal campaigns. Conducting active market researches, competitive analyses and watching industrial trends to shape & ideate advertising strategies for brand partners.