Emirhan Aşçı

Sales Director at TrendAI | Turkiye & CIS

Istanbul, Istanbul, Türkiye

About

Dynamic and results-driven sales leader with over 15 years of experience in the cybersecurity and modern workplace sectors. Proven expertise in leading high-performing sales teams across diverse regions, including Türkiye, Greece, Cyprus, Malta and Azerbaijan, Georgia and CIS. Adept at driving digital transformation and security initiatives, consistently achieving double-digit sales growth and securing strategic customer wins. Recognized for building and nurturing strong relationships with C-level stakeholders, guiding teams to exceed targets through strategic planning, market insights, and innovative solutions. Passionate about empowering teams to achieve excellence in security and modern workplace solutions, with a deep understanding of cloud security, endpoint security, and AI-infused technologies. Specialties: Cyber Security Channel Development , Building new Sales Team Electronic products market strategy, Branding and marketing Consumer Electronics product management, Purchasing from Asian Countries Research & Development, Product management Target Oriented and Always tries to think out of the box Creative, very hard working and good in communication and human relations Negotiation, Retail, Buying, Procurement, Merchandising, Sales, Inventory Management, Commercial Agreements, Contract Making, Campaign Planning.

Experience

  • TrendAI (10 yrs 7 mos)
    • Sales Director | MED & CIS
      Jan 2024 - Present · 2 yrs 7 mos

      - Managing the sales team across key vertical markets - Led a team of 8 professionals, including 7 Sales and 1 SDR - Create KPI for each person and motivated them according to internal awards - Set and deliver long-term ARR targets aligned with company strategy - Applied MEDDIC methodology to negotiate complex deals and driving business growth. - Led the sales team, achieving double-digit sales growth - Recognized as the best SaaS sales team every year - Follow dedicated partners with Channel Team - Supported all support department members in achieving their individual targets. - Increasing digital transformation and security awareness in new countries - Planning marketing and sales development activities - Developed the technical team’s schedule and collaborated with the Technical Lead. - Decrease churn rate with technical & marketing activities - Top-performing team in acquiring new customers - Coordinated my team's collaboration with international teams - Follow each customer for their security needs. - Successfully made unique and special projects (Top 3 High Amounted/ARR project in region)

    • General Market Manager | Türkiye Enterprise
      Feb 2020 - Jan 2024 · 4 yrs

      - Achieved quota up expected and Awarded the President Club Award in 2023 - Achieved my %100 quota at 2022 and 2021 - Led the sales team, achieving double-digit sales growth - Led a team of 5 professionals, including 3 Sales and 1 Customer Success and 1 SDR - Recognized as the best SaaS sales & Growth team every year - Create KPI for each person and motivated them according to internal awards - Supported all team members in achieving their individual targets. - Planned and coordinated marketing and sales development activities. - Developed the technical team’s schedule and collaborated with the Technical Lead. - Top-performing team in acquiring new customers - Successfully made unique and special projects (Top 3 High Amounted project) - Establish and developing business with dedicated solution partner - Working with SDR within industrial dedicated needs. - Create special user community and create influencers in each industry - Coordinated with Customer success person with Sales Team - Decrease churn rate with technical & marketing activities

    • WhiteSpace Leader | MED Region
      Jan 2018 - Feb 2020 · 2 yrs 2 mos

      - Leading the newly established team and Led a team of 3 Sales professionals - Assisting customers in their digital transformation and enhancing their security knowledge. - Achieved double-digit growth in performance. - Top-performing team in acquiring new customers - Established dedicated partnerships to provide unique services to customers. - Planned and coordinated marketing and sales development activities - Supported all team members in achieving their individual targets. - Best Growth Team Award and Transform Team to General Market Management - Best SaaS growth team every individual year. - Collaborate with channel team and adding new partners to ecosystem - Create Roadshow and start SDR activities from dedicated partners - Create special user community and select influencers in each industry - Coordinated with Customer success person with Sales Team - Increase awareness with unique solutions and decrease churn rate - Follow each customer for their security needs.

  • Software & Security Product Manager at Arena Bilgisayar San. ve Tic. A.S.
    Jul 2013 - Dec 2015 · 2 yrs 6 mos

    Software Product Manager Managed brand: Autocad - Barracuda - Comodo - Dell Sonicwall - Eset - Infowatch - Kaspersky -Trend Micro - Watchguard Main Responsibilities: -Making business and channel development activities. -Building, maintaining and improving healty business relationships with the producers and suppliers. -Planning and implementing marketing campaings and promotions in cooperation with producers. -Managing marketing budget of product group -Determining and setting prices of products for each different sales channel to maintain a competitive edge. -Arranging trainings, seminars and meetings for sales team and clients in order to increase their level of knowledge on the products. -Achieving monthly sales, stock turnover and profitability targets. -Manage retail/ e-tailer business, creating marketing strategies and bundles - Developing the channels and create channel program Creates and carries out marketing strategy, manages product positioning process for the group of products that he is responsible for by evaluating market trends, producers' expectations and client demands. Software & Security group had been reach 3500 different reseller. Best Channel Developer and Bestseller subdistributor for Eset & Kaspersky consumer products. In 2014 - Q1 has signed distributor contract with Trend Micro - Q3 selected Bestseller distributor in Trend Micro - Q4 has signed distributor contract with Infowatch In 2015 -Q1 has signed distrıbutor contract with Dell Sonicwall -Q1 has signed distrıbutor contract with Watchguard -Q1 has signed distrıbutor contract with Barracuda -Q1 has signed distrıbutor contract with Comodo -Q1 has signed distrıbutor contract with Kaspersky " Small office "

  • Consumer Electronic Product Manager at Eftas Elektronik Fotoğraf A.Ş
    Aug 2011 - Jun 2013 · 1 yr 11 mos

    Responsible; -Supply consumer electronic products(Android Tablet, Android items, GPS-Navigation Devices,MP3/MP4 Players,Digital Photo Frame, Batteries, Chargers, Portable Media Players, Speakers, Voice recorders etc.) -Factory visits and do meetings to add new goods to Oblio product range. -Technical service management -Overseas experiences: Every 2 Months -Attending exhibitions ( China / Hong Kong ) "Global Sources Fair and HK Electronics Fair" -Marketing, market Research and locating possible markets -Responsible for Export sales -Brand Management (All of documentary issue) -Prepairing monthly stock costs and control the stock cost -Organizing marketing activities of products by planning monthly promotion and advertisement budgets -Following all import process of product; Managing user manuals,Ce certificates, warranty cards and TSE procedures before import period of products. Following up every step of import shipment from packing at origin to arrival to company warehouse. -Performing all stages of product managment activities including pre-sales anylysis -Forecasting, pricing, competitive anylysis, positioning, purchasing -Packaging, stock management, marketing plans, product training, and sales channel development. *Achieved 3rd place of Oblio after Apple and Samsung (unit) in GfK panel market Android Tablet category in 2012.

  • Export Intern at Diversey Inc
    Jun 2009 - Nov 2010 · 1 yr 6 mos

    Subordination: Logistic Director, Regional Sales Director -Responsible for Manage the Export Process -Control the operation including Documentations, Forecast planning -Management of all the custom operations and documentation for Export for achieving on time custom clearance & shipment via truck, vessel or plane -Prepaired a excel sheet for all export process. Exports to: Egypt, Israel, Algiers, Cyprus, Morocco, Greece, Kazakhstan, Tajikistan, Georgia, Azerbaijan