Istanbul, Türkiye
Experienced C-Level Commercial Executive with a strong track record of leading commercial strategy, driving growth, and building high-performing organizations across local and international retail and e-commerce environments. Expert in developing and executing end-to-end commercial strategies spanning category management, procurement, marketing, pricing, revenue management, product development, and international sourcing. Proven ability to translate market insights into scalable growth initiatives that improve market share, strengthen supplier partnerships, and elevate customer experience. Known for integrating cross-functional teams under a unified strategic vision to accelerate business transformation and deliver sustainable commercial performance. Extensive experience managing full P&L responsibility, leading complex stakeholder ecosystems, and building collaborative relationships with global brands, suppliers, and partners.
Commercial Strategy&Growth Category Management Retail Marketing-Ads Platform
* Member of Board * Implement and execute commercial and growth strategy of the company. * Accountable for sales, income, market share development across all channels of the company including 700+ retail stores, e-commerce, and 50+ beauty shops. * Full P&L responsibility. * Lead and manage all commercial team including Category Management, Private Label Product Development, Revenue and Growth Management, Master Data and Merchandising teams. * Reporting to CEO
*. Responsible for building the commercial strategy of the franchise startup business of the Metro Cash&Carry Turkey. *. Worked closely with the Global Franchise Team of Metro AG
* Optimized cross-country procurement processes and supplier collaboration. * Developed relations with global suppliers through International Cooperation Agreements and Joint Business Planning. * Supported local organizations in collaboration with C-Level management.
* Home Care&Beauty Personal Care
* Beauty Personal Care (March 2016-April 2017) * Deep Frozen Products (Jan. 2015-March 2016) * Dairy Products (Nov. 2012-Jan 2015)