Montclair, New Jersey, United States
As a strategic marketer with a passion for creative problem-solving, I specialize in crafting innovative solutions for clients across diverse industries. I’ve put together many omnichannel campaign strategies through market research and delivered compelling presentations. Committed to growth and leadership, I grew an influencer service line from the ground up and launched 20+ influencer campaigns. I’ve also enhanced public relations initiatives by creating media lists and pitching media outlets. Reach out to see my creative portfolio! Specializing in strategic marketing, influencer relations, digital and social media, and public relations.
Provides detailed marketing strategies to help grow a start-up video production company.
Led national influencer campaigns for Nikon USA garnering millions of impressions and engagements. Handled the sourcing, negotiating, ongoing communication, and reporting for various campaigns. Oversaw the launch and management of the Nikon Creators Official Partners Program. Integrated the influencer service line seamlessly with social media, paid advertising, and public relations.
I built the influencer department at Rebel while putting in place templates and processes to follow. I source, negotiate, and manage influencer relationships for multiple large scale clients. A lot of time is spent strategizing for clients what level influencer to activate on and the type of content needed. I have organized the creation and design of PR boxes and single-handedly put them together and shipped them out. All content passes directly through me for feedback and final approval. I also negotiate partnerships both paid and unpaid to foster new relationships for my large list of clients.
•Edited sizzle reels for various businesses and clients •Sourced new creative ideas and talent •Participated in creative concept meetings and pitches