San Francisco, California, United States
I’m a strategic marketer with a hybrid background in finance, investor relations, and digital media. After supporting public SaaS companies with high-stakes communications, I built a 34K-subscriber YouTube channel from zero, leading creative direction, partnerships, and data-informed content strategy. Today, I’m a Marketing Manager at WiDS Worldwide, leading brand strategy and global initiatives within a technology and AI community spanning 150+ countries. I care about thoughtful marketing — work that feels clear, intentional, and human. I’m motivated by growth, storytelling that sparks connection, and building brands that last. And I’m excited for what’s ahead.
• Joined during a leadership restructure to help modernize and unify global messaging across 6+ programs and 400+ ambassadors in 150+ countries. • Lead integrated campaign strategy across events, partnerships, and digital platforms, ensuring cohesive messaging and visual alignment. • Oversee end-to-end marketing for flagship initiatives, including executive-level events (AI Impact Forum) and multi-city international conferences (WiDS India). • Partner cross-functionally with executive leadership, Development, and corporate sponsors to align brand positioning and external communications. • Developed and steward a centralized brand voice, creating scalable templates and systems across global teams. • Own content and channel strategy across LinkedIn, YouTube, website, and newsletters. • Manage marketing infrastructure including website updates, event landing pages, donor communications, and digital campaign execution.
• Built and scaled a 34K+ subscriber audience by identifying repeatable content patterns and shaping storytelling around audience behavior and platform dynamics. • Led end-to-end content production (ideation → scripting → editing → publishing), shaping narrative to drive retention and engagement. • Increased average view duration by 20% and engagement by 32% through iterative testing, keyword optimization, and performance-based content planning. • Secured partnerships with leading brands (Netflix, Verizon), integrating brand messaging into long-form content to support product marketing and awareness campaigns. • Developed content systems across calendars, audience feedback loops, and performance data to continuously refine creative direction and drive channel growth.
• Drove messaging strategy and corporate communications for 5+ public SaaS clients, ensuring alignment with executive narratives and corporate strategy. • Drafted and edited investor-facing content (earnings releases, shareholder letters, press releases) to translate complex product and financial data into clear, audience-ready narratives. • Collaborated cross-functionally with legal, marketing, and communications teams to support timely, accurate product announcements, financial reporting, and market positioning. • Conducted competitive and industry research across 40+ tech companies, providing actionable insights for messaging frameworks, executive Q&A, and strategic planning. • Supported quarterly earnings preparation and key investor events, including non-deal roadshows and conferences, while maintaining strong relationships with C-level executives and IR teams.
• Processed and analyzed 67M+ lines of earnings transcript data in Python, building sentiment analysis models to evaluate firm performance and market trends. • Aggregated machine learning investment signals and developed a growth vs. value stock strategy with actionable portfolio recommendations. • Presented findings to senior analysts and served as liaison between student team, leadership, and faculty, ensuring alignment on project goals.
• Analyzed 5K+ revenue accounts for law enforcement services, providing insights that informed senior management’s financial decisions. • Compiled and streamlined fiscal year performance reports in Excel, improving the accuracy and timeliness of financial data reporting. • Supported budgeting and resource allocation discussions by identifying key revenue trends and opportunities.