Boston, Massachusetts, United States
I’ve always been fascinated by what drives human behavior and how understanding it can lead to better decision-making and stronger, more collaborative teams. I’m currently pursuing a Bachelor of Science in Business Administration at Boston University, with concentrations in Marketing and Management & Organizations. This academic path allows me to blend people insights with strategic and operational thinking to create meaningful organizational impact. Alongside my studies, I earned the SHRM-CP certification and completed the Google Project Management Professional Certificate. These learning experiences have sharpened my ability to think strategically, navigate change, and align team efforts with broader business objectives, all while staying adaptable and committed to continuous improvement. I enjoy working with diverse teams, uncovering insights through data, and tackling challenges that call for both creativity and analysis. I’m excited to connect with others who share a passion for growth, innovation, and making a meaningful impact.
Drive brand awareness and product trial through campus activations, local partnerships, and targeted student-led campaigns. Build relationships with venues to execute sampling initiatives and boost regional visibility.
Supporting employer branding initiatives through data visualization, internal campaigns, and content creation. Developed a multi-channel recruitment dashboard, automated campaign request workflows, and produced multimedia content targeting early talent audiences.
Engaged over 20,000 consumers in interactive brand activations for WNBA, GUND, and Heinz, promoting brand visibility, managing event operations, and facilitating customer interactions at high-profile venues in NYC and Boston.