Scottsdale, Arizona, United States
I believe in driving “people-to-people” marketing through engaging content and conversations. Expert storyteller, messaging strategist, and believer in creating brands that stand out. The companies I've worked for have achieved exponential growth and accolades including Most Admired, Forbes Best-In-State, Most Innovative, 3X Fintech Product of the Year, Phoenix Best of the Valley, and named to the Top 1% of Inc. 5,000 Fastest Growing Private Companies. My Areas of Expertise: +Working in fast-paced, Private Equity-backed companies +GTM strategy & analytics for high-growth companies +Multi-channel GTM leadership and execution +End-to-end campaign development, execution, and measurement +Account-based & content marketing programs that drive qualified pipeline and demand +Revenue operations, attribution, and funnel metrics +Brand positioning, awareness, and management +Building communities, interactions, and influence in niche industries +Earned media/public relations +Marketing, industry, and competitive research +Building teams from the ground up and leading inherited teams +Tradeshow strategy and execution +Demand generation
Assisted in the development of the company strategy, magazine, online magazine, and article contributor.
Responsible for leading & managing the entire Marketing efforts of a $3.5B Credit Union including creating all marketing strategies, channel prioritization and spend, guiding sponsorship opportunities for growth, managing & optimizing a $6.3M+ programmatic budget, management of a 12-person team, and external agencies. Launched a brand refresh in 6 months. Created a digital brand in 1 month. Key Achievements: - Brought on to launch a brand refresh internally & externally across 500+ employees & 20 branches. Built out the entire execution plan for the marketing team & external agency to complete within a short time frame. - Assisted in creating internal brand resources, including the announcement at the All-Associate event, the creation of an online Brand Resources page for ease of access to assets (including new brand templates across several platforms), created internal talking points/FAQs for consistent messaging across the organization, led brand voice sessions & usage, created a “brand ambassador” staff mentality. Completed internal corporate refresh to match new brand colors, values, & tone. - Externally launched the brand through several channels to extend reach, updated all externally-facing marketing materials & messaging, updated of all digital and retail platforms including in-branch marketing materials, signage, associate assets (business cards, name tags, corporate wear, etc.), mobile and online banking apps, website, videos, & introduced new brand voice messaging. - Assisted in acquisition of a bank, including building out a GTM plan for after & interim period between NCUA/FDIC approval & Legal Day One to hit growth targets & ease customer transition within budget. - Onboarded 3 new marketing agencies to optimize growth across paid media, SEO, & traditional media strategies with a specific focus on growth in target segments. - Developed a Digital Brand in one month that included market research, creating a full branding package, & launch plan.