Singapore
A driven and curious individual who is passionate about social affairs. I'm excited to learn new skillsets and hone them in every new experience. A graduate at NUS, I hold a Honours degree in Business Administration, specialisation in Marketing. I had internship experiences with varying job scopes (events, business development, digital marketing, retail marketing) in different industries (technology, F&B, telecommunications). My experiences in these roles have given me the exposure and opportunities to gain analytical and organisational skills. I'm excited to meet new people and hear about their experiences!
• Lead key general trade accounts (Prime Supermarket, Petrol Marts, Small minimarts), driving distribution, shelf visibility, and on-shelf availability across Mondelez’s core brands including Cadbury, Oreo, Ritz and TNCC • Develop and execute joint business plans with distributor to achieve distribution and revenue growth • Delivered +11% YoY sales growth for total GT in 2025 vs 2024 through effective distributor management and execution focus • Conduct regular business reviews and KPI tracking to identify growth opportunities in each account • Collaborate cross-functionally with Marketing, Trade Marketing, Supply Chain, and Finance to ensure strong promotion execution, stock availability and campaign effectiveness
• Developing and supporting cluster strategy, promotions and planning for Mother & Baby category • Building and maintaining relationships with supplier base to negotiate better promotions, marketing spending and goods availability. • Analyzing market trends and key competitors activity as well as pricing to identify growth opportunities and develop strategies to meet targets • Planning and execution of weekly campaigns and working with external and internal stakeholders to achieve KPIs • Negotiating trade agreements to maximize profitability • Growing key accounts in Mother & Baby category with new ideas and inputs and driving revenue growth for brands • Crafting weekly presentations on P&L to share with upper management and monthly supplier meetings on market insights to support their business objectives
• Planning and implementation of advertising and promotional activities for the mall to increase footfall and tenants’ sales in malls • Manage social media platforms and integrate online activities with offline marketing promotions • Main PIC for June/July campaign, gathered a total of 7 social enterprises for the food fair campaign and raised a total of $13.8K in sales that goes towards their funding efforts. • Preparing monthly marketing reports, marketing budgets and marketing proposals • Managing all advertising collaterals and marketing of advertising and promotion space • Liaising with advertising agencies, media and tenants • Managing casual leasing of the mall and achieve budget for casual leasing income • Supervising a team of Customer Service Officers • Preparing license agreement for atrium spaces, advertising spaces and casual leasing.
• Planning and executing digital marketing campaigns (social media, SEM/SEO) to increase sales and brand presence • Creation of marketing collaterals and copywriting content • Collaboration between teams to grow customer base on eCommerce platforms • Measuring and reporting of the performance of digital marketing campaigns • Liaising and coordinating with external vendors (Unilever, Milklab etc)
• Planning and execution of APAC events (eTail Asia 2022 & ITC Asia 2022) • Assisting with marketing communications plans (B2B, B2C), social media, email marketing (HubSpot, Sendgrid), merchandise