London, England, United Kingdom
I work across campaigns, content and creative strategy, with a background that also includes project management and business operations. I am at my best where ideas and execution meet: shaping concepts, content and visual direction, while also building the structure needed to bring them to life well. In my current role, I manage social channels and develop campaign and content strategy across paid, organic and partnership activity. I work closely with agencies and internal teams to shape creative direction, develop ideas and guide projects from brief through to final delivery. Earlier in my career, I spent several years in business management and project-led roles, which gave me a strong foundation in managing complexity, stakeholders, workflows and high-pressure delivery. Outside my formal role, I wrote, designed and self-published my own cookbook, managing the project from concept through production, art direction, marketing and distribution.