Emily Waddell

Head of SEO | ex-Shopify

Amsterdam, North Holland, Netherlands

About

Experience

  • Head of SEO at Roamless
    May 2026 - Present · 3 mos

  • Global Senior SEO Manager at Blacklane
    Mar 2023 - Present · 3 yrs 5 mos

    Lead global organic growth and AI search optimization for a luxury ride-hailing brand. Partner closely with Product, Engineering, and Brand to define scalable frameworks for both traditional SEO and emerging LLM search channels.

  • Senior SEO Manager at Jobandtalent
    Oct 2022 - Jan 2023 · 4 mos

    - Consulted to help launch new website across multiple languages for brand redesign

  • SEO Specialist at Shopify
    Nov 2021 - Oct 2022 · 1 yr

    - Collaborated across multiple products and teams to deliver high-growth SEO results. - Assisted in launching YouTube, TikTok, and Twitter integrations with conversion-driven product pages. - Developed top-of-funnel educational ecommerce content targeting high-value competitive keywords. - Conducted technical and content audits to address technical issues and capitalize on opportunities, boosting traffic and conversions. - Educated product managers, developers, and senior leadership on SEO potential through forecasting and detailed roadmaps. - Achieved a 200% increase in organic traffic and a 30% conversion rate for Shopify-owned brand Handshake.

  • SEO Manager at Qunomedical GmbH
    May 2020 - Oct 2021 · 1 yr 6 mos

    In charge of all SEO, inbound, and content marketing efforts for UK/ES/IT/FR/IT/DE