Los Angeles, California, United States
Keen and creative learner with 4 years of marketing experience. Focused on developing branding for companies in the retail and consumer industries. Passionate about the power of storytelling + bringing brands to life through experiences, messaging, and media.
· Architected the first ever AI-powered Global Travel Marketing strategy agent, enabling regional teams to evaluate and activate strategic frameworks at scale based on the custom needs of their local audiences. · Spearheaded marketing strategy for Visa Destinations, Visa's first-ever D2C travel program, building a global playbook that became the foundation for regional go-to-market adoption. · Led project management for development of Visa's opening film, 'The Goat,' for the 2026 Visa Payments Forum, emphasizing Visa's role in scaling next-generation payment solutions for 200+ clients globally. · Managed $10M incremental budget supporting the launch and go-to-market strategy for Visa Infinite, Visa's premium product offering.
· Led cross-functional development of Visa's Global Cultural Strategy in collaboration with Sponsorships, Insights & Analytics, and agency partners. Additionally, built a scalable AI-powered evaluation tool adopted across all 5 regions. · Delivered Visa’s 3-Year Brand Plan by analyzing business priorities, identifying opportunities for innovation, and then translating into actionable initiatives, guiding Consumer Marketing contribution to enterprise growth strategy. · Increased cross border spend intent by 50% through coordination of Female Solo Traveler campaign, including review of influencer briefs & scripts, collaboration with agency partner on creative development, and management of $3M budget. · Drove global adoption of newly launched brand positioning across all 5 regions, leading cross-functional brand strategy trainings and partnering with regional teams on go-to-market execution · Managed $13.4M FY25 budget with +/- 5% variance, including ~$10M in incremental funding, while resolving underspend challenges. · Led development of FY26 Annual Operating Plan and Budget across Global Brand and North America Marketing. · Shaped Visa’s brand narrative for executive stakeholders by producing high-impact materials for CEO Day, Board of Directors meetings, and Investor Day, resulting in executive sign-off on brand strategy. · Filmed, edited, and created 23 TikTok videos to inspire personal growth and travel through Visa.
· Supported partnership management across 5 sponsor brands, ensuring compliance with sponsorship contracts and IP guidelines. · Built pitch decks that secured signed sponsorship deals with major partners, including Anheuser-Busch.
· Strategically assessed how a global brand could embrace and embed deep purpose within the enterprise · Delivered a toolkit that assisted regional adaptation of FIFA World Cup creative production · Developed key implications to better position the brand among the high-growth Gen Z segment
· Organized and executed marketing campaigns and promotions for USC Athletics · Enhanced the game-day experiences for varsity basketball, baseball, and volleyball · Maximized promotional exposure for sponsors and partners.
· Activated paid media campaigns using search and display ads to drive online sales · Optimized campaigns through data analysis to ensure business KPIs were achieved · Collaborated cross-functionally with internal and external partners to successfully create campaigns