Melbourne, Victoria, Australia
As a results-driven marketing professional with extensive experience in both agency and client-side roles across Australia and the UK, I specialise in digital marketing and creative brand management. I excel in developing full-funnel campaigns that drive brand growth and revenue success. With a strong focus on the Beauty & Aesthetic sector, I have a proven track record in brand strategy, optimising digital marketing plans, and content marketing. I am passionate about creating brands that touch the hearts and minds of consumers!
dōTERRA is a global wellness leader in the area of essential oils. I work within the Marketing and Communications team, where I have proven to be a vital team member in campaign strategizing and bringing the team together to deliver truly relevant and impactful campaigns across Product Promotions, New Product Launches and Sales & Events.
I worked within the Brand Marketing team, where I provided marketing strategy and planning consultation to all departments. Introduced audience analysis projects such as ‘user personas’ and ‘user journeys’ that resulted in improved, cohesive and insight-led communication. I also engaged with various departments to campaign manage the cross-channel communications.