Federal Territory of Kuala Lumpur, Malaysia
Marketing Leader with extensive experience in product marketing, retail marketing, brand management and partnerships industries relating to Manufacturing and Automotive sectors. Diverse professional experience in international settings ASEAN and APAC. Notable successes in loyalty, brand marketing, and partnerships in the B2C and B2B spaces. Exceptional competence in product portfolio management, product planning and customer segmentation. Proven ability to manage and work with large, cross-functional, and multicultural teams to deliver multiple concurrent projects. A persuasive communicator capable of translating complex challenges into actionable outcomes. Excellent ability to collaborate and engage stakeholders across all levels to bring about commercial and business growth and achieve organizational KPIs.
1. Responsible for growing the entire Footwear business in Asia Pacific (Malaysia, Singapore, Indonesia, Philippines, Vietnam, Thailand, Korea/ Japan, Australia/ New Zealand). 2. Drafted, refined, and distributed multi-purpose content that could be shared and utilized across various communication platforms, including web, social media, advertising, public relations, and sales materials. 3. Responsible for creating and owning the product roadmap from gathering market and customer requirements to product development, market introductions, and all through the product lifecycle. 4. Created campaigns that engage and nurture the target audience to connect with the organization and product offerings. 5. Delivered significant funnel growth/new customers through messaging and execution of go-to-market product strategies.
1. Recommended improvements in retail, new product development, planning, and the implementation of rollouts in areas such as recruiting, assessing, store renovation, setting up merchandising guidelines and executing them, evaluating store sell-outs, and developing enhancement programs. 2. Gained insight into the decision-making process by managing and understanding consumer (retail) and customer behavior (B2B/professional) besides conducting market research to analyze the latest market trend for existing and future products. 3. Provided senior-level guidance and support to the branches regarding customer concerns, operational questions, risk management, and human resource issues. 4. Drove branch sales and performance and provided strategic direction focused on the continued growth and development of assigned branches within the region. 5. Ensured sell-out by driving visibility, excellence in product and branding, and in-store communication, as well as marketing schemes to convince dealers and distributors to carry the products.