Greater Melbourne Area
- Lead a team of four to plan and manage the execution for all traditional and digital channels to market in alignment to the global marketing program and strategy (across Australia, New Zealand, Singapore and Malaysia). - Appointed as creative lead in the Spotlight Brand team to ensure all creative align with brand guidelines and campaign messaging is consistent across all channels to market (includes ATL and BTL marketing). - Collaborate with creative team to produce branding ideas, advertising copy and graphic designs for promotional collateral and reactive marketing campaigns. - Manage the end to end production of brand assets in support of brand awareness activations and sponsorship initiatives. - Assist with the analysis of marketing data, including campaign results and conversion rates to improve future marketing strategies and campaign executions. - Review process procedures and recommend changes to improve efficiency of workflow.
- Support the Marketing Specialist in the execution of marketing campaigns such as Black Friday, Christmas and Halloween to maximise conversion and boost brand awareness. - Manage and coordinate the creation of Spotlight’s monthly in-house catalogue to meet print deadlines for Australia, New Zealand, Singapore & Malaysia. - Ensure quality and accuracy of catalogue content by coordinating and liaising with merchandise teams. - Brief and create with the design team quality and accurate point of sale marketing materials for all campaigns. - Build and dispatch of Press Advertisement in a 4 day turnaround deadline on a weekly basis. - Oversee and coordination of TV and Radio media production for all catalogue and promotional campaigns to ensure content accuracy. - Schedule and brief eDMs for New Zealand, Singapore & Malaysia to promote catalogue campaigns.
- Efficiently attended to store requests to create local area support promotional materials including Press Advertisements, eDM, Social Media artwork, Instore posters and flyers. - Diligently produced, coordinated and managed end-to-end instore ticketing material of approximately 600 tickets per campaign. - Briefed and managed the development of creative packaging ensuring they are of quality and aligned with Spotlight’s in-house branding.
- Manage ecommerce platforms such as Ebay and Quicksales with channel management software. - Copywriting, proofreading and editing publications using HTML. - Oversee and coordinate the execution of marketing materials such as display banners and promotional banners. - Create design briefs and liaison with design team on image quality and accuracy of product content. - Liaison with purchase team regarding delivery dates and collating product data. - Review pre-upload product listing content for accuracy and quality.
Assisted short term Japanese Exchange Students with English speaking, listening comprehension and grammar by engaging in conversational topics such as family, hobbies and education.