Switzerland
• Experienced in PR and integrated marketing communications for luxury and FMCG brands. • Master in Applied Corporate Brand Management. • Attentive and problem solving ability.
- Selling whole collection and giving advices to reach target. - Tour guides reception desk. - Stock control.
- Main accounts: Intel, Philiip Morris, KAO, GSK. - Developing trade marketing strategy to communicate with various stakeholders and increase the brand awareness and sales result. - Planning trade marketing projects (conferences, channel merchandising, personal selling design and training). - Coordination and communication of various suppliers to follow workflow and meet the schedule. Proposing and managing the budget of projects. - Responsible for the half of the department's sales performance and increased 30% sales revenue.
- Main Accounts: Longines, Blancpain Piaget, Adidas and Calvin Klein Jeans and Underwear. - Developing marketing communication plans for high-end watch brands and fashion brands. - Coordinationg the project progress and contents with client and various venders. - Managing project budget. - Creating media kit, press release and media relations content. - Sorting the daily media clipping and providing the insight report.
- Main Accounts: Philips, P&G. - Developing PR campaigns to meet the global strateggies and local marketing needs. - Implementing and monitoring of the digital marketing events and analyzing the satisfaction rate. - Sorting the daily media clipping and providing the insight report. - Responsible for contacts with media and business associations. - Building and maintain relations with media and other relevant stakeholders. - Creating media kit, press release and media relations content. - Won the TechVantage Magazine's eMarketer NO.1 Award with Philips' Technology Online Game abd One Day CEO campaign.