Lincoln, England, United Kingdom
Working for Samsung Electronics at a national level, driving brand awareness across student demographics. I monitored and analysed campaign performance data to extract actionable insights, translating engagement metrics into strategic recommendations that supported data-driven marketing decisions.
Founded and scaled a direct-to-consumer e-commerce business, managing all digital operations independently from inception. Developed and executed multi-platform content strategies across Instagram and TikTok, leveraging performance analytics to drive audience growth and refine content strategy. Managed influencer and brand partnerships to extend reach and drive revenue growth, whilst producing and editing product imagery, promotional video, and UGC to maintain a cohesive visual identity.